Laura Crowell

I specialize in creative portraiture and work with clients to achieve a unique and fresh look. Currently looking to focus more on fashion to draw from my strong background in the fine arts. Very well versed in food and product photography as well.

Shot for 60+ great clients across North America ranging from Tier 1 brands to specialty food and beverage companies. Photos were for a range of uses from print ad, product packaging, in store promos, to website and social media content. Worked closely with clients, project managers, food stylists, and retouchers to create an average of 8-10 images per day. Fast paced environment, tight deadlines, long hours, and high degree of team work and organization.

Assisted a variety of commercial photographers in studio or on location. Equipment set up / strike, monitoring digital workflow, craft, cleaning up, miscellaneous tasks, etc. Experience with large and small scale sets for advertising, fashion, still life, editorial, castings, portraits, weddings.

Created and printed all in store signage for all retail locations. Photographed and edited all images for catalogue, promotional materials, and web. Maintained content on eCommerce website. Handled content on all social media feeds and maintained email list for eBlast campaigns. Organized charitable donations, sponsorships, give aways, etc. Coordinated gallery space (2 separate exhibitions each month).

Photographed sporting events (action), ran company booth (network computers together, edit images, print on demand, handling money, sales, order taking, customer inquiries, etc). Photographed sports teams / individual player portraits. Set up / took down backdrops and lighting equipment. In office: edit photos, create order packages in ExpressDigital Darkroom, proof orders for printing. Photo shoots involved travel all over southern Ontario; early hours, late days, overnight trips.

Took on Business, Food and Product, as well as Fashion as elective courses.