Laura Bavetz

Marketing Campaign Operations Managers serving as a direct connection between the brand’s marketing strategy and campaign execution (SFMCplatform). Actively engaging with brand leads to understand needs, pain points and how clients can drive business value by leveraging Omni-channel Marketing Platform and services. Managing a critical role in the success and reputation of their assigned brands by building meaningful relationships with key players, a trusted advisor, growing customer utilization, driving delivery satisfaction, and increasing overall customer success. This role includes, but not limited to; project management, strategy, operations, third party and technology stack integrations, for compliance and coordination of marketing programs. (SFMC/Mulesoft/RipRoad)

• Partner with marketers across assigned therapeutic areas/brands, external vendors and other key stakeholders to influence, develop and deploy integrated customer engagement journeys
• Monitor campaign performance and provide recommendations to brands on how to optimize customer engagement journeys
• Define business rules and campaign requirements to translate the promotional plans into the operations Campaign Specification Document
• Coding of campaigns or coordination with campaign development team for coding of campaigns in the Marketing Automation Tool per the operations Campaign Specifications Documentation / Business Requirements Documentation.
• Facilitate campaign delivery processes on behalf of assigned brands including but not limited to brand planning, coordination across agencies and GCOIS, vendor on-boarding, and related activities.
• Maintain cross-brand campaign calendar for assigned brands to ensure a customer centric approach to deploying promotional tactics.
• Work in conjunction with Brand/Agency for response data tracking and reporting

Helped launch and position a start-up, a green refrigerant manufacturer/distributor, resulting in the company going public. Continue to manage the customer experience lifecycle contributing to sales growth of 300% Y/Y.

• Provide strategic guidance and product positioning to new public company in the green refrigerant marketplace.
• Additionally, designed and created website, customer experience flow, lead generation guidance, and additional niche market awareness strategies to inform consumers, attract business owners and support international expansion.
• Managed and directed 3rd party consultants for development of various multimedia creatives including corporate videos.
• Created marketing and sales branded material

Spearheaded the successful launch of an international educational technology business into the U.S. Created packaging, online sales environment and tracking/fulfillment ecosystem resulting in the addition of major distributors including Barnes andNoble and Fry’s Electronics.

• Developed the creation of four 280 page educational lesson plans to accommodate the newly launching B2E product line and prepare digitally for educators.
• Implemented back end marketing sales structure utilizing Salesforce, Marketo, and tools that consolidated and tracked all B2B and B2C sales.
• Implemented Demand Gen Platform Marketo integration to SalesForce.

Utilized broad scope of industry knowledge and dynamic business acumen toward directing development of corporate and product brand, including strategically repositioning the company through branding and marketing efforts via transactional product sales, direct marketing, media, creative, sales promotion, and public relations. Demonstrated solid communication and interpersonal relations talents toward conducting reviews for and hiring outside agency resources (e.g. general market, direct marketing, AdWords, social media, interactive, print media). Designed and developed results-generating collateral and marketing. Managed and processed RFP applications for bid approvals. Optimized operations efficiency by managing a high-volume trade show calendar to boost brand appearance. Ensured on-track execution of

marketing campaigns, including recruiting, training, and managing a top-performing marketing staff, as well as cohesively maintaining strategic partner relationships pertaining to critical marketing initiatives

Key Accomplishments

• Initiated a comprehensive relational database marketing program (Pardot and Marketo) with Salesforce.
• Personally, contributed to an increase of $9 million in sales – from $16 million to $24 million.
• Profitably developed and monitored annual marketing budget and revenues for marketing programs.
• Launched successful brand building advertising campaigns, as well as new website design and structure.

Strategically steered the development of a lucrative corporate and product brand, including effectively repositioning efforts via profitable company branding and marketing ranging from transactional product sales, direct marketing, media, and creative to sales promotions and public relations efforts. Drove business growth by recruiting, training, mentoring, and managing a details-driven new staff of 9 marketing professionals while working with sales teams. Cost-effectively managed a $3-million national budget for this $40-million company, including creating and monitoring the budget and revenues for marketing programs. Conducted objective reviews and hired 4 outside agencies resources andcontrolled 5 outside agency partners (i.e. general market advertising, direct marketing, SEO / PPC, automated nurturing). Directed all design, development, and implementation of collateral and marketing for both corporate and product brands.

Key Accomplishments

• Implemented Demand Gen Platform HubSpot & Marketo integration to SalesForce.
• Expertly handled all logo development and rebranding of company position.
• Taught self Apple Final Cut Pro to successfully produce dynamic videos for CallSource.
• Saved hundreds of thousands of dollars annually by bringing multimedia production in-house.
• Exceeded lead goals by 40% via creative campaign strategy and leads generation for 7 sales verticals.
• Directed 60+ trade shows annually, including managing teams and increasing brand appearance levels.
• Launched several successful brand-building advertising campaigns and created new website design / structure.
• Boosted team productivity by developing and incorporating creative training videos for a training department.