Larry Lane

Responsible for development, activation and expansion of new tracking and safety platform for college and professional sports called OASIS. Identified technology partners, introduced the product to sports governing bodies, conferences, athletic departments and individual teams while working with all levels of the Duke University football team to test, refine and finalize the new product for rollout.

• Created pilot program with Duke University football program

• Oversaw installation of new technology at indoor and outdoor practice facilities

• Product introductions to NBA, USTA, NCAA conferences and top tier athletic programs

• Launched of new tracking platform fall of 2016

Consultant for all activities related to the strategy, management, coordination and execution of attracting and onboarding new clients for public relations agency. Created business development process from lead generation and relationship development to proposal development and agency capabilities presentations.

• Built new Salesforce database consisting of local, regional and national targets

• Created yearlong promotional calendar to promote the agency and attract new clients

• Developed localized Chamber of Commerce strategy to raise awareness for agency services

Collaborated with high profile board members, celebrities, sports personalities, local organizers and founding partner ESPN to expand existing initiatives and create new fundraising events/platforms with measurable and sustained results. Created new corporate development department and crafted corporate partnership vision, created inventory and executed strategy for national and local corporate partners. Responsible for annual revenues exceeding $8 million.

• Served as day-to-day liaison with ESPN on national fundraising platforms such as V Week, ESPYS, X Games and ESPN Radiothon

• Supported regional organizations to produce multimillion dollar signature events such as The V Foundation Wine Celebration (more than $24 million from 2010 - 2013) and Dick Vitale Gala (more than $5 million from 2010 - 2013)

• Managed national corporate sponsors such as Corona, Hooters, Constellation Wines, Kimberly Clark, Medifast and Applebee's

• Increased cause related marketing donations by 75% (2010 - 2013)

Expanded awareness for Folds of Honor Foundation, grew participation in Patriot Golf Day, the largest grass roots, cause-marketing, golf platform in the United States, and spearheaded the creation of a sponsorship strategy for the fundraising platform. Worked directly with Folds of Honor Foundation staff and key constituencies (PGA of America and USGA) to fund scholarships for spouses and children of fallen and disabled United States soldiers. Served as main foundation contact with corporate partners and licensees.

• Increased Patriot Golf Day participation and revenues by 30%

• Tripled the number of sponsorships to include partners such as American Express, LifeLock, Anheuser-Bush InBev, TaylorMade, Titleist, Golf Pride and Ahead

• Expanded awareness and partnerships beyond golf to include NASCAR and MLS

Directed effort to create corporate partner initiatives, programs and events to impact the lives of youth through The First Tee, recognize excellence and preserve the traditions of golf through the World Golf Hall of Fame and expand the game through Golf 20/20. Worked closely with staff of each World Golf Foundation initiative and golf's organizing bodies (USGA, PGA of America, PGA TOUR and LPGA) to recognize needs, identify leads, create sponsorship packages, manage events and increase revenues.

• Worked with partners (governing bodies and partners) to create and manage special events such as The Walmart First Tee Open and RBS Achievers Awards

• Expanded national and international corporate partnerships to include Shell, Golf Digest, Coca-Cola, Titleist, Walmart, General Mills, Royal Bank of Scotland (RBS) and FedEx

• Increased corporate sponsorship revenues by 26% to over $4.2 million annually

Accountable for sales, marketing and operations of new outdoor video display technology for sports and special events throughout North America. Worked closely with event organizers to develop custom LED display applications and exclusive inventory utilizing live feeds, taped messages and custom graphics. Developed customers from existing client base and created new business through direct marketing, advertising and networking.

• Developed and packaged custom content to provide additional sponsorship and revenue opportunities for events

• Built client base to include numerous PGA TOUR events, USGA, PGA of America, ATP TOUR events, USTA, Walt Disney World, Super Bowl and Southeastern Conference

• Conceived sales strategies resulting in more than $1.5 million in annual revenue

Oversaw all marketing efforts (ticket sales, advertising and public relations) associated with the Jacksonville Symphony Orchestra. Developed and executed comprehensive sales and promotional strategies for season packages and single concert tickets utilizing telemarketing, direct mail, print, radio and television advertising. Managed marketing staff of 10 full-time employees and 30+ volunteers.

• Increased ticket revenues to over $2.5 million annually (season packages and individual)

• Sales strategies resulted in 60% increase in single concert ticket sales

• $350,000 increase in ticket revenue in first year

Executed various roles with three professional hockey teams with single owner. Responsible for sponsorship, event operations, game night entertainment, ticket sales, full-time personnel decisions, hockey relations (players and coaches), day-to-day operations and league interaction/business. Established logos, colors and pricing policies for sponsorships and game tickets with two East Coast Hockey League expansion franchises. Worked with local advertising agencies to promote franchises through local radio, television and print outlets.

• Successfully launched two franchises (Columbus Chill Jacksonville Lizard Kings)

• Set minor league hockey consecutive sell-out record - 83 games (Columbus Chill)

• Directed, recruited and supervised 13 full-time employees plus 20 professional hockey players