Lara Costello

• Lead Event Management Department (20 employees)
• Oversaw execution of over 3,300 events in CY 2016• Advance international and domestic events and provide onsite logistics for a former Secretary of Defense, Prime Minister and other high-profile speakers
• Implemented first Book Tour service to create alternative revenue stream for WSB
• Collaborate with Executives and other Directors to develop, plan, and implement strategies, systems, budgets, resource requirements, and action plans to achieve WSB business goals and objectives
• Review, analyze, and report sales support information utilizing custom reporting and sales data from Microsoft Customer Relationship Management system
• Responsible for the development, training, and communications of WSB Event Management Department procedures and strategies
• Resolve complex customer and/or speaker requests and conflicts
• Manage, maintain, review, and evaluate travel vendor relationships
• Manage Event Management Department personnel actions related to hiring, promotions, and client/speaker assignments

• Developed and managed logistical and operational details of agency events, including developing revenue and expense projections, performance outcomes, timelines and work plans for each event

• Managed external communication to community and board members through press releases, website updates, email blasts, and social media

• Developed and implemented fundraising strategies including annual fund, end of year appeals, and high-profile individual and corporate donors

• Developed and managed special events for non-profit organizations

• Managed event production, décor, marketing, entertainment, sound, lighting and staging

• Aided the non-profit's development team, dinner committee, and board members with solicitations for auctions and sales

• Clients included: Bridge Over Troubled Waters, Children's Hospital Boston, Wellness Community,

Northeastern University Boston, MA

BS, Criminal Justice, Business Minor, Cum Laude May 2006