Kristen macauley
Design Manager
Summary
IMPACTFUL LEADERSHIP DRIVING VALUE-DRIVEN, INNOVATIVE DESIGN AND BRAND STRATEGY
Innovative Change Agent, Brand Champion and Creative Leader employing efficient project management methodologies resulting in profit generation, and proactive collaboration. Known for leadership initiative, accountability, value-added contributions as well as the keen ability to win buy-in for breaking new ground on originative agendas. Contribute to company messaging, develop solution-oriented tactics and drive revenue-enhancing practices while ensuring top-tier performance of multidisciplinary organizations. Capitalize on knowledge of new and emerging fashion, market intelligence, and trends. Lead teams to make high impact on industry with eye for transformative creativity.
LEADERSHIP IN ACTION: SELECT PROJECT HIGHLIGHTS
•Fossil Group: Hand-selected for key thought leadership position on the Innovation Team with R&D. Attain positive reputation for merging innovation with functionality while also distorting traditional product concepts for cutting-edge designs.
•The Jewelry Group/Nine West Group: Employed efficient project management tools to organization’s project planning, scheduling, and reporting for team members clients and senior management. Ensured zero deviations from budget and timeline adherence.
•Robert Lee Morris Jewelry: Launched and provided business-critical design support for the growth of RLM Soho, RLM Sterling for QVC and the RLM Collection.
EXPERTISE
Strategic Leadership: Cross-Functional Management; Creative Direction; Process Improvements; Sustainability
Industry Expertise: Precious Metals; Precious & Semi-Precious Stones; Fine & Fashion Jewelry & Watch Design
Global Brand Development & Deployment: Strategy; Market Penetration; Consumer Engagement
Project/Program Management: Budget Adherence; Cost Savings; Scope of Project; Portfolio Licensure
Experience
Design Manager
Fossil Group
•Achieved a series of promotions with increasing leadership in recognition of significant contributions, exemplary work ethic, astute creative direction, and strong leadership initiative.
•Take charge of $170M in business for global design initiatives of a prestigious and leading brand producing jewelry and watches for the men and women’s categories.
•Work with manufacturing entities of China and HK/production extensively throughout tenure, thus garnering an international scope of experience.
•Steer brand development with dynamic storytelling and awareness of fashion trends to enhance marketability, brand recognition, and market penetration.
•Exercise collaborate teamwork with internal business and creative leads to establish color, product conceptualization, and story direction for each season.
•Attract consumer engagement and prospective revenue growth by fusing engaging capsules and limited editions.
•Practice a consultative approach to determining project scope, planning, design, and requirements with attention to cost savings opportunities while managing teams.
•Provided interactive training curriculum, coaching and mentoring on company mission, vision and values while also addressing project milestones and methods of execution, ultimately resulting in workforce optimization.
Senior Designer
Fossil Group
•Headed $20M in business for the women’s watches division as a vital revenue driver of the Fossil Group’s portfolio licensed department.
•Acted as the design director for the top-performing junior staff. Led employees to architect sketch concepts presented to the licensor.
•Developed and deployed seasonal colors, trends, and creative direction in partnership with the licensor design director and business partners on an international scope.
•Set team direction, supervised direct reports and evaluated associates, including the coaching and training of three semester interns with a focus on educating students on branding and design methodologies.
Designer
Fossil Group
•Provided mission-critical support to the DKNY International and DKNY’s Creative Director for each season.
•Ensured meeting success by manifesting informative presentation packets for leaders. Provided leading-edge information on next-generation designs.
•Mentored, coached and trained semester interns within the design department with a focus on educating students on branding and design methodologies.
Designer
The Jewelry Group / Nine West Group / New York, NY
•Garnered recognition for designing bridge jewelry in sterling silver with semi-precious stones and CZ for the Judith Jack Jewelry design.
•Employed efficient project management tools to organization project planning, scheduling, and reporting for team members’ clients and senior management. Ensured zero deviations from budget and timeline adherence.
•Assessed team performance, uncovered opportunities for corrective actions, and rolled out process improvements promoting enhanced workforce efficiency and productivity.
Associate Designer
Nadri Inc / NEW YORK
•Produced sterling silver design, bridal as well as “look of real fashion” design jewelry across the Nadri Inc brand portfolio.
•Implemented project strategy, solution discovery, service delivery, and relationship management. Communicated project progress to key stakeholders.
Junior Designer
Haskell Jewels / New York, NY
Education
California Institute of the Arts
Certificate in UI/UX / UI, UX, UI/UX
Continued education certificate for UI/UX