Кирилл Пролеев

Kyrylo Prolieiev

Marketing Expert

Moscow
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Summary

Experience in the segment of large companies in Russia, Ukraine and Kazakhstan.

In addition to marketing tasks, I implemented individual projects to launch new categories of business, organised turnkey projects, developed the formation of effective teams and modeled business processes.
Over 8 years of experience, I have gained many competencies in various fields of business and various organisations.
I am always focused on details, using an analytical approach and have high-quality organisational skills.

SOFT SKILLS

COMMUNICATIONS NEGOTIATION
CRITICAL THINKING
HUMAN MANAGEMENT
AGILE SCRUM
MULTITASKING
PUBLICK SPEEKING

Experience

2019 Aug - Present
Head of marketing
LLC «МАRKON» / Moscow. Russia

The largest fast food chain in the Russian market. More than 26 years in the market. More than 1200 shopping facilities.

Trade mark: Stardogs (stardogs.ru)
KEY Clients: Rosneft, ЕКА, BP, Х5 Retail , DIXY , MAGNIT, VkusVill.

Achievements:

Rebranding the company, forming a long-term development strategy, setting up business processes for developing a franchise, creating brand standards, setting up advertising channels, developing new areas of retail sales.

2019 Mar - 2019 Sep
Head of marketing
LLC «MEGASPORT» / Astana. Kazakhstan


Chain of fitness clubs in Kazakhstan. 5 premium fitness clubs in 4 regions of the country. Trade mark: World Class (worldclass.kz )

Achievements:

Optimisation of the marketing budget, updating holding sites, marketing standardisation, forming a long-term development strategy, implementing a loyalty program, forming a partner

2018 Aug - 2019 Mar
Head of business development
LLC «Garant-Gas» / Moscow. Russia


The largest network of service centres for the installation of gas equipment in Russia. Trade mark: Гарант-Газ (garantgas.ru ) Bagira Motors (bagiramotors.ru) Legion Gas.
KEY Clients: Gazprom, Yandex, Miratorg , Gett, Citymobil, Vim-Bil-Dan. Major.

Achievements:

Franchise packaging, organising a training center, creating a financial development model, setting up business processes, creating a sales funnel and CRM systems, setting up digital marketing, optimising budgets for brand promotion.

2018 Mar - 2018 Aug
HEAD OF MARKETING
LLC «NACPP» / Moscow. Russia

Clinical center, with a research laboratory and clinic sports medicine certified by the Olympic Committee.
Trade mark: Сlinic NACPP (clinic-nacpp.ru ) Laboratory NACPP (naspp.ru).

Achievements:

Implementing a loyalty program, optimising marketing expenses, forming a pool of partners for co-marketing, differentiating directions with a local marketing strategy, updating sites and setting up digital advertising., Creating a dashboard for efficiency.

2017 Mar - 2018 May
Head of business development
MC «CPC Group» / Moscow. Russia


The largest localisation center for contract manufacturing for the FMCG market in Russia. Trade mark: Co-Packing centr (copackingcentr.ru ) joy-co (joy-co.ru) 1-pack (one-pack.ru). KEY Clients: Pepsico, Diageo, Bacardi, Mondelez, Коркунов, Danone

Achievements:

Formation of a new direction of activity, creation of a effectiveness dashboard, setting up advertising companies, forming a sales funnel, joining profile associations, speaking at forums and exhibitions, participating in major exhibitions WorldFood, ProdExpo, and others. Increase the pool of key customers with targeted commercial offers.

2016 Jun - 2017 May
Head of business development
GK «PROMEXPERTIZA» / Moscow. Russia

The group of companies, experts and design departments in the field of civil and industrial construction.
Trade mark: Промэкспертиза (promexpertiza.ru) .
KEY Clients: Nornikel, ТАТ-Neft, Mosgostrans, Lukoil, Sberbank

Achievements:

Formation of a new direction of activity Designing, setting up business processes and sales funnels, updating development and marketing strategies, writing scripts for the sales department, finding personnel to form a new project team, PR promotion.

2013 Feb - 2016 May
Head of marketing and development
MC «ART-Consulting» / Kharkiv. Ukraine


Automotive group of companies. Authorized dealer of 6 automobile brands. The official distributor of motor oils. Trade mark: Toyota, Lexus, Suzuki, Mitsubishi, Nissan, Peugeot, BP, Castrol, Henkel

Achievements:

Organisation of a strategy for non-budget marketing during the crisis, the formation of a pool of partners, an increase in the share of holding sales, the creation of a loyalty program. Formation of a marketing department. Conducting presentations, city events. Creating a television show, conducting sporting events, monitoring the effectiveness of marketing and fulfilling plans. Launch of a new electric vehicle development project in Ukraine.

2012 Oct - 2016 May
Brand manager
LLC «ART-LEX» / Kharkiv. Ukraine


Official Lexus Dealer
Trade mark: Lexus

Achievements:

The opening of the new 3S dealership is in the new TLE standard. The implementation of unique partnership projects, the creation of a personal loyalty program, the presentation of new products, the optimisation of the marketing budget to 0.

2010 Feb - 2012 Jul
Brand manager
PH «BABYLON" / Kiev. Ukraine


Publishing House in Ukraine.
Trade mark: L’OFFICIEL

Achievements:

Creation of several event concepts for the promotion of gloss, and for the implementation of the advertising space of the publication. Organization at no cost of a major L’OFFICIEL Awards event. PR promotion, calendar of special projects. Attracting a pool of strategic partners.

Education

2020 - 2020
International Business Management Institute
MINI MBA / Strategy , Operations
2017 - 2017
Moscow State University
Training (MBA) / Marketing communications , brand management
2008 - 2013
National Academy of Public Administration
Magistre / Organisation management , labor economics

Skills