
Kyrylo Prolieiev
Marketing Expert
Summary
Experience in the segment of large companies in Russia, Ukraine and Kazakhstan.
SOFT SKILLS
COMMUNICATIONS NEGOTIATION
CRITICAL THINKING
HUMAN MANAGEMENT
AGILE SCRUM
MULTITASKING
PUBLICK SPEEKING
Experience
Head of marketing
LLC «МАRKON» / Moscow. Russia
The largest fast food chain in the Russian market. More than 26 years in the market. More than 1200 shopping facilities.
Trade mark: Stardogs (stardogs.ru)
KEY Clients: Rosneft, ЕКА, BP, Х5 Retail , DIXY , MAGNIT, VkusVill.
Achievements:
Rebranding the company, forming a long-term development strategy, setting up business processes for developing a franchise, creating brand standards, setting up advertising channels, developing new areas of retail sales.
Head of marketing
LLC «MEGASPORT» / Astana. Kazakhstan
Chain of fitness clubs in Kazakhstan. 5 premium fitness clubs in 4 regions of the country. Trade mark: World Class (worldclass.kz )
Achievements:
Optimisation of the marketing budget, updating holding sites, marketing standardisation, forming a long-term development strategy, implementing a loyalty program, forming a partner
Head of business development
LLC «Garant-Gas» / Moscow. Russia
The largest network of service centres for the installation of gas equipment in Russia. Trade mark: Гарант-Газ (garantgas.ru ) Bagira Motors (bagiramotors.ru) Legion Gas.
KEY Clients: Gazprom, Yandex, Miratorg , Gett, Citymobil, Vim-Bil-Dan. Major.
Achievements:
Franchise packaging, organising a training center, creating a financial development model, setting up business processes, creating a sales funnel and CRM systems, setting up digital marketing, optimising budgets for brand promotion.
HEAD OF MARKETING
LLC «NACPP» / Moscow. Russia
Clinical center, with a research laboratory and clinic sports medicine certified by the Olympic Committee.
Trade mark: Сlinic NACPP (clinic-nacpp.ru ) Laboratory NACPP (naspp.ru).
Achievements:
Implementing a loyalty program, optimising marketing expenses, forming a pool of partners for co-marketing, differentiating directions with a local marketing strategy, updating sites and setting up digital advertising., Creating a dashboard for efficiency.
Head of business development
MC «CPC Group» / Moscow. Russia
The largest localisation center for contract manufacturing for the FMCG market in Russia. Trade mark: Co-Packing centr (copackingcentr.ru ) joy-co (joy-co.ru) 1-pack (one-pack.ru). KEY Clients: Pepsico, Diageo, Bacardi, Mondelez, Коркунов, Danone
Achievements:
Formation of a new direction of activity, creation of a effectiveness dashboard, setting up advertising companies, forming a sales funnel, joining profile associations, speaking at forums and exhibitions, participating in major exhibitions WorldFood, ProdExpo, and others. Increase the pool of key customers with targeted commercial offers.
Head of business development
GK «PROMEXPERTIZA» / Moscow. Russia
The group of companies, experts and design departments in the field of civil and industrial construction.
Trade mark: Промэкспертиза (promexpertiza.ru) .
KEY Clients: Nornikel, ТАТ-Neft, Mosgostrans, Lukoil, Sberbank
Achievements:
Formation of a new direction of activity Designing, setting up business processes and sales funnels, updating development and marketing strategies, writing scripts for the sales department, finding personnel to form a new project team, PR promotion.
Head of marketing and development
MC «ART-Consulting» / Kharkiv. Ukraine
Automotive group of companies. Authorized dealer of 6 automobile brands. The official distributor of motor oils. Trade mark: Toyota, Lexus, Suzuki, Mitsubishi, Nissan, Peugeot, BP, Castrol, Henkel
Achievements:
Organisation of a strategy for non-budget marketing during the crisis, the formation of a pool of partners, an increase in the share of holding sales, the creation of a loyalty program. Formation of a marketing department. Conducting presentations, city events. Creating a television show, conducting sporting events, monitoring the effectiveness of marketing and fulfilling plans. Launch of a new electric vehicle development project in Ukraine.
Brand manager
LLC «ART-LEX» / Kharkiv. Ukraine
Official Lexus Dealer
Trade mark: Lexus
Achievements:
The opening of the new 3S dealership is in the new TLE standard. The implementation of unique partnership projects, the creation of a personal loyalty program, the presentation of new products, the optimisation of the marketing budget to 0.
Brand manager
PH «BABYLON" / Kiev. Ukraine
Publishing House in Ukraine.
Trade mark: L’OFFICIEL
Achievements:
Creation of several event concepts for the promotion of gloss, and for the implementation of the advertising space of the publication. Organization at no cost of a major L’OFFICIEL Awards event. PR promotion, calendar of special projects. Attracting a pool of strategic partners.