Kimberly Franklin

Product strategy and business development leader of Global $470M Coolers, Cargo, Outdoor Living, Bags, & Apparel categories sold through direct to consumer & retail channels under YETI brand

• Developed YETI Product Strategy across all categories driving new category expansion
• Led team of 5 Category Managers with projected +20% CAGR through innovation, distribution expansion, & product customization build out
• Built product development & innovation funnel with projected 3yr growth of $400M+
• Identified three $100M+ new category initiatives approved by Board of Directors for hyper expansion plan creation & implementation
• Implemented YETI Bags category expansion plan inclusive of product collection development, brand strategy, & distribution expansion resulting in planned 3yr growth of 400%+
• Revamped development project intake process driving stronger connectivity to product strategy & improving project lead times by 30-50%

Strategy and P&L owner of Global $533M Refuse, Foodservice, & Material Handling categories sold through distribution, retail, & wholesale channels under Rubbermaid Commercial, Rubbermaid, & private label brands

• Designed Category Management function for CCS Division after June 2018 organization restructure, inclusive of talent development plans, functional training, and establishment of operating rhythm
• Led team of 10 Category Managers with annualized +8% CAGR & 400bps GM improvement through innovation, distribution expansion, & supply chain improvements. Managed $18M capex budget.
• Built product development & innovation funnel with projected 3yr growth of $58M
• Delivered $7M in gross margin improvement through planned Decorative Refuse category procurement model change, portfolio simplification, & facility footprint reduction
• Created and implemented division-wide 3yr strategic planning process (Strategic Business Units)
• Executed division-wide SKU lifecycle initiative resulting in 34% SKU count reduction & $2.5M in OI growth through redeploying manufacturing capacity

Led Commercialization Strategy team, responsible for $5M trade and consumer promotions budget for Rubbermaid Commercial, Rubbermaid (Home Organization), Quickie brands, and Brute & Slim Jim sub-brands

• Led team of 25 Brand Activation, Mobile Conversion, & Trade Strategy professionals
• Steered Annual Operating Plan development & cross-functional growth planning alignment process
• Created Vertical Marketing function focused on driving thought leadership, selling strategies & activation plans across Rubbermaid Commercial’s nine industry sectors
• Expanded Rubbermaid Commercial Mobile Marketing Conversion program to 4 solution selling vehicles delivering $3M+ in growth, 90% SFDC closure rate & 3x ROI
• Launched Brute 50th Anniversary campaign featuring trade publication print, OOH, digital, PR, social media, & trade engagement assets. Campaign spend of $500K

Created & implemented launch plans for 10 innovation programs with projected $42M in division growth

Managed channel strategy development & market expansion for $156M North American Commercial Foodservice & Hospitality segments

• Led Foodservice & Hospitality channel marketing team delivering 9% CAGR & 100bps GM expansion
• Realigned broker sales representative structure resulting in +40% in Broadliner distribution growth
• Implemented wholesale (2-step) route to market strategy creating $6M market expansion
• Managed $3M annualized trade promotions budget including mix of trade show, merchandiser, sales collateral development, & distributor promotion activities
• Executed Rubbermaid Commercial nationwide category management & distribution rollout with Sysco Foodservice worth $8M in growth

Built innovation funnel & advertising/promotion plans for $138M Global Mopping Equipment category

• Led concept development & consumer insights team for Next Generation WaveBrake mop bucket program worth $5M in capex investment driving $20M+ in projected 3yr growth
• \Drove 12%+ POS increase through launch of $30M Home Depot commercial cleaning expansion program

Led product development & commercialization of $36M North American Metal & Masonry Drilling categories

• Launched Multi Material drilling program worth $1.2M in projected annualized sales
• Revamped material planning process for metal twist drill category, improving service line fill by 22pts

Led global strategic business unit & product marketing teams in P&L growth and development of $37M fastening, decorative hardware, and garage organization categories

• Steered business model to achieve 70%+ forecast accuracy, while decreasing inventory by $2M within one year and maintaining 98% service levels.
• Expanded into new Surface Protection category, creating $22M in additional market opportunity
• Managed Bulldog brand licensee in China worth $100K annually

Responsible for P&L and growth of $33M Convenience Paint Tools category through progression of Associate & Manager level roles

• Developed and launched patented Easy Release™ Roller Frame program, worth $3M annually and awarded 2008 Best New Product award from Quick & Simple magazine (Hearst Corporation)
• Executed Shur-Line brand packaging re-launch and style guide development

• Managed $13M licensed business growth through product development & customer marketing