Kim Tan
Executive Marketing Consultant/Freelancer
Summary
Marketing strategist specializing in creative evolution and sales development for brands and clients to tell their best stories and meet objectives. Skilled in the craft of conceptualizing, packaging and selling big ideas. I re-imagine brand identities, conceive and execute programs, build partnerships and connect like-minded brands. I'm an idea-driven marketer with extensive experience in media, luxury and lifestyle and a strong understanding of current trends and the constant need for brand revitalization.
Strategies and tactics include: integrated marketing, branding/licensing, digital/video/print/influencer campaigns and communications, partnerships, native and branded content, experiential and events, insights, and social media.
Experience
Consultant/Freelancer
Self Employed / New York, NY
Marketing consultant supporting brand needs across: ideation, proposal writing/presentations, event execution, client management, program execution. Recent clients include: Teenvogue.com, Fast Company, The New Yorker, Hearst Men's Group, Harper's BAZAAR
VP Marketing
Real Simple/TIME Inc. / New York
Oversaw all brand marketing and marketing teams for Real Simple: integrated marketing proposals, program and campaign development and execution for both print brand and website (digital, experiential, video, social, influencer), all creative and copy for brand materials (digital/video/print/social), native and branded content, insights/research.
Executive Director, Marketing and Creative Services
GQ / Conde Nast
Managed GQ's Integrated Marketing and Creative Studio departments incorporating events, promotion/marketing, art, copy, GQ Design Group and freelancers. Responsible for transitioning GQ into a fully integrated and digital brand from a primarily print vehicle. Oversaw hundreds of marketing activations across: brand development, signature programs, strategic integration and partnerships, photo shoots, celebrity/social and influencer campaigns.
Education
Tulane University
BA / Communications, Business Marketing
Skills
