Keven Callahan
Summary
Innovative, resourceful hands-on executive with solid experience in visual merchandising & store design with both luxury and mass merchandise. Passionate leader who invests in building a strong team. Expertise extends beyond VM&SD, encompassing strategic schematic planning and process improvement. Possess a strong background in conceptualization and interpretation for premium branding execution while delivering exceptional sales results. Excellent communication and public speaking skills with the ability to connect with all levels of an organization.
Experience
VM Consultant
Chanel / Orlando
VM Consultant
Gucci / Orlando, FL
Director Visual Merchandising & Store Design
NBC UNiversal / Orlando, FL
Oversaw (9) VM&SD staff and provided creative visual direction, supporting all merchandise and food locations worldwide, including Universal Studios Florida, Islands of Adventure, CityWalk Orlando, Wet ‘n Wild, off-property retail in Orlando, Universal Studios Hollywood, Universal Studios Japan, and Universal Studios Singapore.
- Managed annual $1.2M budget for all corporate VM&SD initiatives and individual division revenue operations budgets for visual merchandise.
- Mapped processes and developed an online merchandising standard operating procedures manual, maximizing consistency, opportunities, space, and cleanliness of stores.
- Implemented the visual online learning center, serving up to 3300 revenue operations team members.
- Built master calendar in line with product development needs, creating process mapping timeline for all product initiatives.
Director Visual Merchandising & Store Design
Charming Charlie / Houston, TX
Challenged to creatively overhaul in-store visual appearance for 375 stores in the US and 16 international locations, including all fixture & retail store design components.
- Develop & manage all store design timelines. Create a global monthly in-store VM directive.
- Conducted all VM&SD field communication/training & learning for 65 total Regional VP’s, District Managers and District Sales and Management Teams.
- Partner with Store Op’s with all on-going VM training for corp. office and field teams on table top architecture to maximize quantity of product in the stores.
- Successfully designed and opened the first flagship new concept Charming Charlie prototype store on 5th Ave. in New York City.
- Visually designed and developed (16) international stores in the United Emirates and the Philippines all within the new branded store design concept.