Katja Beier

• Planned and executed HOUNÖ digital online and offline marketing strategy
• Created online platforms hounoblog.com and middlebyconnect.com
• Established and managed HOUNÖ's social media platforms (Facebook, Linkedin, Twitter, Instagram)
• Administrated houno.com in English, Danish, Russian, French and German languages
• PR and marketing at international events and exhibitions (HOST, PIR, Foodexpo, National Restaurant Association, etc.)
• Applied on behalf of HOUNÖ and won numerous global awards for Let's Cook cloud solution (German Design Award, What's Hot, What's Cool, Innovation Challenge, Smart Label, etc.)
• Conducted market research for commercial foodservice industry
• Created multilingual visual promotional materials using Adobe Design Creative Suite
• Managed HOUNÖ marketing team and various international stakeholders
• Conducted global team arrangements across time zones and cultural barriers

• Managed key accounts in European, Russian and Asian markets
• Conducted qualitative and quantitative market research analysis
• Arranged international logistics and coordinated sales orders

• Interviewed high level executives and decision-makers
• Conducted qualitative research in Eastern European, Russian and Asian markets
• Performed market research analysis for the largest Scandinavian companies

• Helped others to achieve their financial goals
• Provided the best experience selling AIG financial products (retirement plans, life insurance, etc.)
• Created long lasting relationships with customers

• Delivered exceptional quality customer service to DELTA customers
• Resolved difficult situations and customer complaints
• Promoted and sold DELTA partnerships (hotel, car rental, etc.)

The Strategic Marketing Programme is a five-day intensive course, where I sharpened my marketing skills to:

- Build a marketing plan. Learn how to build a marketing plan based on customer insight and competitor analysis, including segmentation, targeting and positioning.
- Develop a brand strategy. Develop a brand strategy and positioning, leading to the creation and management of communication, pricing and distribution strategies with a focus on new social media.
- Evaluate new markets. Explore the implications of serving multiple markets and of the emergence of new markets as opportunities for sales growth and as threats – resulting from new brands entering your home markets.

Master Thesis: "Danish companies entering Russian market: social and strategic implications."

Prerequisite Courses: Internationalization of the Firm, Industrial Economics, Economics of Global Industries, Applied Business Research Methods.
Specialization Courses: Organizing and Managing the Multinational Corporation, Global Sourcing Strategies, Intercultural Competence, Human Resource Management and Development.
Electives: Business in China, Law, Culture and Ethics, Negotiations, New Product Development Clinic.

Bachelor Thesis: "Unemployment in the Baltic States and its comparison."

Subjects: Higher Mathematics, Civil and Labor Law, Econometrics, Development of Economic Structures, Economic Theory (Macroeconomics and Microeconomics), Economic Systems Analysis, Export Management, Financial Accounting. Economics of Environment Protection, Standard of Living Theory, Corporate Finance, Information and Communication Technologies, Information Systems, Informatics, Investment Management, Pricing and Competition, Modern Lithuanian Usage, Logistics, Macroeconomic Models, Marketing, Operation Research, Introduction to Psychology, Regional Economics and Politics, Theory and History of Self-Governing, Social Psychology, Economics of Social Security, Management of Social Economic Development, Statistics, Structural Policy, International Business and Economics, Economic Statistics, English, German, Management, State Economic Policy, Business Ethics, British Civilization and Culture, Academic Writing.