Kathleen Munetz-Vasquez
SALESFORCE ADMINISTRATOR
Orlando, FL
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Profile:
Summary
Over 8 years of experience in a Sales & Marketing driven environment working in Salesforce. From end user to Salesforce Certified Administrator; Providing customizations, analytics, reports & dashboards. Focused on delivering optimal service and expanding subject knowledge through continuing research and training.
EDUCATION & CERTIFICATIONS
Salesforce Certified Administrator
College
Bronx Community College, Bronx, New York
CAREER HIGHLIGHTS
- Quickly learned and became familiar with business processes and operations
- Managed projects and tasks in a Deadline-Driven Environment; working with internal teams to execute deliverables in a timely fashion ensuring objectives and goals were met.
- Developed, managed, and monitored reports and dashboards
- Performed testing and validation of data sets during the implementation process
Experience
2017
May
-
2017
Dec
Business Reporting Data Analyst/Jr. Salesforce Admin
Digital Services, Visit Orlando / Orlando
- Set-up user profiles and roles, customization of objects, fields, record types, custom report types, page layouts, validation rules, workflows, managed libraries, and updated, imported, exported data using data loader.
- Assisted with change set management between development, sandboxes and production Salesforce environment.
- Performed weekly data exports.
2016
May
-
2017
May
Business Reporting Data Analyst (Salesforce)
Market Research Insights, Visit Orlando / Orlando
- Collaborated with Business Applications-Digital Services team monthly to go over new department implementations, review and audit of processes, reports, discuss issues / bugs, pending projects, and go over present needs of the business across the organization.
- Analyzed data, provided feedback, resolved data integrity issues, and evaluated reporting requirements; recommending and creating useful reports for internal departments.
- Processed incentive payouts for Account Managers and Business Development Specialists and walked them through report and dashboards.
2015
Jun
-
2016
May
Salesforce Analyst
Tews Company | Visit Olrando / Orlando
- Worked closely with Global Marketing department to produce demographics reports & dashboards, i.e. United States, Canada, and United Kingdom, for targeted consumer marketing campaigns.
- Developed reports and dashboards for departments fully integrated into Salesforce to track business on daily activities, team productivity, YoY comparisons; making recommendations and improvements where needed.
- Trained with former Senior Data Analyst on company operations and business processes; Identified, analyzed and interpreted trends and patterns in the data; Reconciled data to ensure accuracy during Salesforce implementation for Convention Sales.
2012
Aug
-
2015
May
Coordinator Marketing - Direct Sales
Hilton Grand Vacations, Orlando
- Performed the following in Salesforce; processed webforms, merged & assigned leads, created list views, set up campaigns, created reports and managed Salesforce library and audited content.
- Met periodically with brand leaders to provide data-driven insights to determine new opportunities and areas of growth and cost savings.
- Worked closely with Business Manager and
Compensation Department to ensure incentive payments were processed and
rescission guidelines were met.
2008
Jun
-
2012
Aug
Marketing Support Manager - Direct Sales
Hilton Grand Vacations, Orlando
- Managed program timelines for the Direct Sales department and worked closely with Senior Director of Direct Sales & Marketing on special projects for other Marketing departments within HGV Club.
- Leveraged best practices in documentation, analytics, and optimized marketing campaign processes (web, direct mail, and email), to improve efficiencies and identify new opportunities.
- Prepared all marketing campaigns for deployment; creating and auditing source code, key codes, submitting SARS requirements to Campaign Management, validating owner data, reviewed marketing material (terms & conditions) and tested webforms.
Education
Bronx Community College
Skills
