Kathleen Mackie

• Managed Global Trade Show Program of 10 annual global trade shows, providing end-to-end planning and on-site management for 8 national conferences and managing annual event budgets up to $800K
• Supervised Marketing Admin. in the successful execution of 40+ regional conferences
• Led end-to-end planning for the 2019 and 2020 annual Global Sales Meetings for 80+ attendees; utilized creativity and design background to generate meeting theme, logo, event design, music, and decor
• Collaborated cross-functionally with key stakeholders to drive marketing deliverable timelines and ensure branding and messaging were aligned with integrated trade show campaign strategy; managed vendor, supplier, and creative agency partnerships to execute event deliverables
• Guided selection and participation in affiliate sponsorship opportunities (Industry Workshops, Scientific Symposia, and KOL activities) to drive customer engagement in alignment with Scientific Affairs’ objectives
• Developed and distributed event communications, provided content for internal newsletter and social media posts, led planning meetings with key stakeholders, drove trade show lead collection, and reported post-show metrics to primary stakeholders and Senior Leadership Team
• Managed shipping, logistics, and storage for trade show assets ranging from 8x10 pop-ups to 20X30 custom booths and a fleet of high-value demo instruments, maintaining 100% shipping accuracy; provided creative design direction for custom booth repairs and new construction; designed a world-class 40sm booth for ECCMID, GenMark’s largest annual EU trade show presence; Drove consolidation of all booth assets to one location, saving $25K annually
• Implemented continuous improvements including sourcing lighter weight custom booth materials saving thousands annually in shipping costs and upgrading the overall booth presence; sourced 3rd party venue procurement support to supplement limited resources and time

• Led end-to-end management of 8 large-scale annual Global Trade Shows, primarily supporting Illumina’s Oncology Business Unit and traveling to all events to ensure seamless execution
• Worked cross-functionally with key stakeholders to drive marketing deliverable timelines and ensure cohesive strategy, branding, and messaging in alignment with integrated campaigns
• Managed 3rd party vendor partnerships, oversaw shipping, logistics, repairs, and design direction for booth assets up to 20X30 custom booth properties and a fleet of high value demo instruments, maintaining 100% shipping accuracy

MARKETING EVENTS SPECIALIST

• Led planning for 6 annual Physician Education Summits (SkinMedica’s highest revenue generating events), 2 annual Sales Meetings for 150+ attendees, Ad Board Meetings, KOL Dinner programs, and Internal Sales Training events; led planning for SkinMedica’s 1st National Physician Education Summit, and the 1st International Physician Education Summit in Cancun, Mexico
• Managed SkinMedica’s National Trade Show Program of 25+ annual conferences
• Owned event budgets up to $250K with 150 attendees per event
• Led design direction for custom trade show booth properties, designing the SkinMedica section of the Allergan booth at the 2013 Winter AAD Meeting and collaborated on the design of a high-end retail merchandising center in SkinMedica’s corporate HQ lobby

MARKETING EVENTS COORDINATOR

• Led end-to-end planning for 25+ annual corporate and regional trade shows; co-planned 2 annual National Sales Meetings for 150+ attendees, led planning for the 1st Physician Education Summit, and the 1st VIP Summit for 50+ attendees, an annual appreciation event for top customers; managed event budgets up to $150K per event
• Coordinated print advertising placements for Aesthetic and Dermatology publications including New Beauty Magazine and The Aesthetic Guide increasing brand recognition
• Facilitated cross-functional regulatory review process with Marketing, R&D, and Q/A teams for all new marketing print materials
• Sourced creative, high quality promo items (holiday gift bags, gifts with purchase, and recognition awards)

LEAD INSIDE SALES CONSULTANT

• Managed up to 5 vacant sales territories at a time as SkinMedica’s first Inside Sales Consultant
• Provided training and support to new Field and Inside Sales Reps, participated in field-rides, off-site customer training events, and outbound calling and email blasts
• Drove process improvements including developing training guides and department protocols
• Achieved sales quota in 2 territories while transitioning into the role of Marketing Coordinator

6 courses shy of BA in Interior Design