Kate Yee

Global experience producing a wide range of photography shoots including big and small budget regional advertising campaigns, fashion editorial, beauty, lifestyle, entertainment and non-profit. Managing talent, teams and crew of up to 50 people and managing projects with budgets ranging from $10K up to $300K (USD).

Adept at shooting on-location across Asia (Cambodia, Istanbul, Singapore, Hong Kong), Sydney and New York, managing multiple shoots under tight deadlines, nurturing client relationships prior to and throughout the shoot process. Highly skilled at fostering talent and creating compatible creative teams.

Oversees all aspects of client & project management, creative oversight, strategy and partnerships. Previously sourced and managed artists and new project opportunities for Hong Kong based photographers Timon Wehrli and Jon Martin between 2011 - 2015.

Production skills include: client pitch & quotes, negotiation of rates and usage, location scouting and permits, talent casting and management, creative development, pre-production logistics, call sheets, on-set management, post-production management of image retouching. Working knowledge of print production process.

Agency clients include: JWT, Ogilvy, and TBWA, for Nikon, Levis, Shangri-la hotels, The Four Seasons, and more.

Direct clients include: Rimowa, Starbucks, PETA, Cirque Du Soleil, Neil Pryde and Asia Spa Magazine.

Other freelance work included directing brand strategy for loungewear label Jimmi Jamms, creating and implementing annual marketing calendars and multi-channel marketing strategies including website build and social content, events, promotional and campaign shoots.

In addition to producing commercial projects, I worked on diverse non-profit brand campaigns for animal protection and conservation projects with PETA, SPCA, the Lifelong Animal Protection Charity (LAP) in Hong Kong and campaign awareness shoots in Nepal for the Moonlight Foundation and The Parahawking Project.

Cocurata is a start-up art and fashion atelier designed to exhibit culturally reflective artists – and their work – through curated collections. The brand was conceived and founded in 2014 in NYC by George Benias (NY based gallerist and curator) and George Gorrow (co-founder of Ksubi).

Initiated and managed full cycle creative and design projects with emerging and established contemporary American artists. Key to this role was facilitating relationships and collaborative projects with the roster of artists, and generating new business and partnership opportunities with international retail platforms, fashion and art publications, brand ambassadors and sponsors, to showcase artists' projects and position Cocurata for maximum exposure in the marketplace.

Responsibilities included strategic business growth and planning, management of artist roster and new partnership opportunities, client management, and production of all creative and design projects to support expansion and brand strategy for their growing platform. Creative projects included production of seasonal editorial campaign shoots, multi-platform integrated marketing campaigns such as website, social, experiential installations and events.

Highlighted events:

In addition to project and client management, I collaborated with the Managing Director and Finance, to restructure departmental operations and responsibilities, reducing company overheads by 11% from 2015 - 2016.

Electricsekki is Asia’s leading multi-brand fashion showroom, specializing in strategic distribution placement, brand development and media communications in Asia. The company works with Asia’s premium retailers including Lane Crawford, the IT Group, Club 21, and Shinsegae Department Store; as well as key publications such as Vogue China, Elle China, Cosmopolitan, and South China Morning Post.

Specialized in strategizing and executing multiple brand campaigns for a diverse portfolio of international brands throughout Asia. This including developing and executing marketing and PR strategies for the region, and ensuring each brand communicated a unique and compelling brand narrative that effectively reached the desired target audience.

Brands include Twenty8Twelve *(Sienna & Savannah Miller’s brand, owned by the Pepe Group), sass & bide (Australian label); Jamin Puech; Vanishing Elephant.

Key Achievements:

Managed the full-cycle photography production of a wide range of big & small budget shoots, including contracting creative teams, negotiating talent rates and usage, location scouting and permits, pre-production logistics and budgets, on-set management, and post-production image retouch management for photo shoots. Served as primary client manager to creative agencies such as M&C Saatchi, TBWA, and Oglivy and Mathers and direct clients.

Select clients included:

Key Achievements:

Key Achievements:

Lead producer for fashion installations/experiential events in off-site locations as part of Mercedes Benz Fashion Week Australia in 2006 and 2007 as well as all brand campaign shoots, responsible from inception, execution, to post-event analysis.

Directed re-launch of adidas originals in Australian and New Zealand markets. Achieved sustainable financial growth of the Originals business from $2M - $10M within just over 2 years with limited resources.