Kate Busby
Social media lead
Barcelona, Spain
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Summary
SKILLS
Intercultural sensibilities
Strategic vision
Strong communication skills
Results-oriented
Experience
2021
Apr
-
Present
Director of Social Media, PR, SEO, Content
The Keenfolks
2020
Oct
-
2021
Apr
HEAD OF SOCIAL
IWG PLC / Barcelona
2017
Jan
-
2018
Jan
Content Marketing Manager Europe
PAGEGROUP / Barcelona
Delivered four end-to-end B2C and B2B campaigns for 14 markets and managed in-house team of 5 professionals.
- Tracked and optimised content to drive growth in organic followed acquisition, reach, traffic and conversions.
2016
Jan
-
2017
Jan
Content Marketing Manager
IBUS MEDIA / Barcelona
- Led an organic search strategy of 700 articles in 11 languages per month.
- Recruited and trained in-house editorial team and global network of freelancers.
- Delivered campaign results and recommendations to key accounts.
2014
Jan
-
2015
Jan
COPYWRITER
VICE MEDIA / Barcelona
Education
2019
-
2022
EAE BUSINESS SCHOOL
Master in Business Administration
2002
-
2007
University of Oxford
MA / English Literature, French Literature & Translation
Skills
