Kasra Farzam
Creative Director/Sr designer
Summary
- Designer and creative director with +12 years of hands-on experience and knowledge of product management, creative concept director, experimental design, branding, retail, and industrial design
- Extensive knowledge and experience in management of all aspects of the creative process from concept to launch
- Diverse experience across multiple industries such as pharmaceutical, health care, financial services, entertainment, retail, aerospace, automotive, tech, and start-ups
- Highly creative designer with extensive experience in branding, online marketing, and print design
- Exceptional collaborative and interpersonal skills
- Dynamic team player with well-developed written and verbal communication abilities
- Talented at building and maintaining “win-win” partnerships
- Passionate and inventive creator of innovative marketing strategies and campaigns
- Accustomed to performing in deadline-driven environments with an emphasis on working within budget requirements.
Experience
creative director
skyline exhibits / Simi Valley, CA
- Served as creative director for busy agency with $5.5M a year in annual revenue and 30 employees
- Multi-task and project manage the creative process with impossible deadlines in fast-paced environment
- Translate marketing objectives into clear creative strategies and products
- Work closely with multidisciplinary project teams
- Ensure visual communication and brand standards were met
- Developed programs and strategies to grow sales, build efficiencies and expand creative capabilities
- Provided 3D design, large format, production grids and collateral design for prestigious clients under extremely tight deadlines
- Oversee profitability, deliverables, timelines, and budgets
- Interface with clients to explain campaign strategies and solutions
- Hiring and training of creative staff
- Lead and direct the creative team in the production of all marketing collateral
- Website development, content management, vendor liaison
- Social media content development
- Direct email marketing campaign design and execution
- Develop and manage the company web presence
Key Achievements
• Successfully completed multiphase projects involving budgets up to $500k
• Reduced costs and time spent from 10 working days to 3 days by optimizing the design workflow and developed time-saving procedures using templates
Freelance Creative Director
Eshareh Co / Tehran
- Brand management
- Product design
- Custom award design (including stand and exhibit/display case)
o Retail installation design
- Digital marketing creator and designer
- Website development, content management, vendor liaison
- SEO and support
- Client relations and retention management (including escalated client handling)
Key Achievements
• Provided proposal layout and design for $1 million corporate contracts under extremely tight deadlines
Co-Founder / Creative Director
Mehregan Tarh
- Conceived and implemented concepts, guidelines, and strategies for +600 creative projects
- Direct project manager from concept to completion
- 3D modeling and rendering; architectural animations
- Lead for brainstorming/creative sessions
- Prototype and scale model creation
- Meet budget standards; both forecasting and managing expenses (for client and business alike)
- Successfully completed multiphase projects under extremely tight deadlines
- Spearhead and manage content strategy for small and large scale projects
- Using cutting edge experimental technologies including but not limited to:
o AR/VR Design
o Projection Mapping
o 3D printing
- Managed and directed business web presence
Key Achievements
• Implemented digital fabrication techniques that reduced fabrication time by 80%
• Optimized workflow by reducing design time
• Implemented the use of new technologies and innovations in experiential events and physical models to expand business offerings
Education
IKIU
Bachelor Degree – Architecture / Architecture, Design, design thinking
IKIU University
Bachelor Degree – Architecture
2003-2008
Skills
