Kirill Balagur

As a strategist I am responsible for developing a creative and communication strategy for brand campaigns including brand strategy and positioning.
Clients: MTS, LADA, Jygyli Barnoe.

• Developed communication strategy for the new brand MTS Junior which is subsidiary brand for the MTS - the biggest telco ecosystem brand in Russia
• Assisted to Strategic Director in developing a new brand platform and creative frame renovation for whole brand MTS
• Worked closely with a media agencies to develop 360 campaigns
• Prepared and conducted an induction strategy meeting with the new marketing director of LADA.
• Conducted monthly reports on communication performance efficiency for clients to clients which helped to improve brand communication
• Supervised three interns and helped become Junior Strategists in our team and one in different agency.
• Wrote creative briefs to encourage creative team to come up with creative idea for different campaigns and different brands from banking to beer industry
• Conducted researches and analyze data to get better understanding of an audience and their insights to determine the TOV of the message for the campaign

I was responsible for competitive analysis and consumer insights research to find new knowledge and insights for creative strategy and communication solutions.
Clients: Visa, MTS, Exxon Mobil, Unicredit Bank.

• Assisted to a Strategic Director in developing a communication strategy with new positioning on the Russian market for Unicredit Bank and creative briefs for campaigns
• Developed competitive reviews and consumer research which helped in understanding consumer insights in rapidly changing pandemic environment to adjust current campaigns for Visa.
• Learned how to use databases such as Data friend, BrandPulse and Icreative which helped in understanding consumer insights and creative performance of our competitors