Justin-Rayne Bryant
Editor/Writer
Summary
Before receiving my masters at Syracuse University’s Newhouse school, I spent two years working as a columnist for The Arkansas Traveler, an Arkansas-based arts and culture on-campus publication. The popularity of my column as well as others I’ve worked with while writing for this publication was solely based on my ability to push and market these pieces via phone, email, and social media.
While interning at Esquire, I was able to research and present analytical reports during pitch/concept meeting, build relationships between the publication and fashion brands via phone and email, and also develop analytics-based strategies to add efficiency to the department’s social media/public relations presence.
Throughout my work experience I’ve honed strong managerial skills, strong organizational skills, an attention to detail and an ability to multitask in high pace environments.
As Managing Editor at VaynerMedia I captained day-to-day content, working with the editorial team to act as a litmus test for the site, ensuring the voice and sensibility is laser-focused. In this role, I work as an evangelist for both the digital brands style guide and mission, indoctrinating staff and contributors in the broader and finer points of the publications tone. I’m also responsible for the production and workflow of the magazine, ensuring the timely publishing of content, managing the editorial budget, working with the Ad Services Director, and overseeing the Production and Analytics departments.
One of my biggest goals is to consistently make an effort to be a collaborative and experienced editor who makes the daily work of everyone around them better.
Experience
Managing Editor
VaynerMedia (TheMagnifier.com) / New Y
Concept, create, and pitch content calendar with a focus on producing intriguing/engaging feature content with strong virality.
Hire, manage, and edit associate and social editors.
Vet and build partnerships with influential contributors, brands, and freelancers.
Manage and organize site assets (images, articles, videos).
Use cutting-edge software to optimize social media content/copy, especially Facebook, Twitter, and Instagram.
Find ways to create engaging and thoughtful content derived from internet trends, data, and algorithms.
Write and edit original content for site/social media, ensuring brand voice authenticity
Concept and art direct original imagery to accompany articles and be displayed on all platforms.
Managing Editor
Graphis / New York
Created and edited content for 12+ annual publications
Reported social media analytics weekly via Excel & PowerPoint
Researched and procured brand partnerships via email, phone, and mail
Liaised consistently with clients, distributors, and advertisers via email and phone
Fashion/Editorial Intern
Esquire / New York, NY
Created incoming and outgoing clothing samples reports daily
Communicated with database of designers, PR companies, stylists, photographers and reporters via phone and email
Assisted Fashion Director and Senior Fashion Editor on various fashion shoots
Maintained and updated Fashion Week schedule via Outlook
Managed social media reports and analytics
Liaised with PR representatives on status of product placements via email and phone
Researched and created reports for upcoming fashion and editorial trends
Managed and balanced expense reports and travel/styling budget for photo spreads and layouts
Assisted Fashion Editor in selection and contact of photographers, location, grooming, and casting
Wrote heds, deks, reviews and copy edited fashion copy/online content
Assisted Market Editor with marketing special events and brand promotions via email, phone, and direct contact
Presented reports and created instructional pages for fashion supplements
Associate Editor
Livable CNY / Syracuse, NY
Distributed social media content and announcements
Created and maintained updated list of local vendors, boutiques, and advtertisers via Excel spreadsheet
Style Writer/Columnist
The Arkansas Traveler Newspaper / Fayetteville, AR
Wrote style and fashion column for weekly and special editions (800 words).
Provided tips on trends and forecasts on changes in fashion.
Provided all artwork for weekly column.
Education
Syracuse University
Journalism
University of Arkansas
Journalism
Parkview Magnet High School
