Juliana V Serrano

Industry: Consumer Goods Products / R&D / Manufacturing

Report to CEO, Responsible to create and implement market penetration strategy, audience segmentation, distribution & activate sales initiatives. Lead the development of long terms B2B clients and prospects relationships. Identify future key partners per industry/line for product Acquisitions. Manage global procurement cost strategy, R&D Patent data integrity, forecasting and P&L.

• Responsible to create road map for Sales process & development.
• Create C Executive relationships that lead to long partnerships.
• Create supply chain process for new accounts.
• Develop and communicate market strategy and how to get there
• Responsible for assembling teams to understand and serve the operational process from a to z
• In Charge of hiring, training ABC Teams on product strategy.
• Manage Budget over 5M
• Sourcing and costing management
• Responsible for the customer experience
• Communicate with Legal/R&D, maintain data integrity for legal patent process and timing
• Contract Management & negotiation thru RFP/RFQ and global procurement.
• Company Ambassador
• 50% Travel US/Canada

Key Achievements:

• Within 12 months, generated from 0 to 1M in B2B revenue with one product line.
• Generate C Executive relationships with Top retailers in the US territory
• Created and Completed the successful on boarding and renewal of 5 top fortune 500 companies.
• Improve company and product digital strategy and direction
• Secure the on boarding process for 5000 stores during the first year.

Industry: Consumer Goods Products / R&D / Manufacturing

Responsible to create and implement market penetration strategy and activate sales initiatives.

Manage global procurement cost strategy.

Responsible for R&D Patent data integrity.

Initiate and develop to fruition key prospects in the US Fortune 500.

Responsible to create distribution sales channels in the US Market.

Hire and assemble personnel in key regions to support sales strategy.

Create road map for sales agents and distributors.

Responsible to create on boarding process and engage with client for a successful experience.

Create the retail division for the company line of products, grow it, prepare milestone, engage product line in a min of 5000 stores in 24 months.

Prepare product line for acquisition stage.

Key Achievements:

• Generated 1M within 12 months of Line launch,
• Initiate C suite - Executive relationships with most important retailers in the US territory.
• Created and Completed the successful on boarding and training with fortune 500 retailers.
• Improve company and product digital strategy and direction, in preparation for product line sale.
• Secure the on boarding process for 5000 stores during the 18 months.

Industry: 3 PL Logistics Provider , Distribution

2011-2013- Supply Chain Director/Client

Integration

2007-2010- Imports Sales Director

Report to COO, Responsible to develop and drive the supply chain strategy for Integration customers. Create and execute the on boarding plan for key accounts, contract negotiation, global procurement strategy. Company ambassador.

• Contract Management & negotiation thru RFP/RFQ/integration and global procurement
• Develop and Implement process to optimize inventories, improving lead time service.
• Integration procurement accounts Budget access management 300M
• Direct and lead forecasting and planning of the strategic plan and annual goals
• Implement programs and process aim to reduce costing, optimizing staff
• Custodian of data integrity team and integration process for key corporate accounts
• Relationship management with C executive on boarding process
• Liaised with governmental agencies to accommodate licensing per client need
• Company ambassador and market intelligence programs.
• 50% Travel USA/LAC/Asia

Key Achievements:

• Established over 10 special teams in the Americas’ region to better serve our accounts and increase revenue per trade-lane.
• Executed mechanisms and strategic partnerships to manage the supply chain between Asia, Americas, and US. territories, improving by 35% our procurement capacity.
• Secure key partnerships with suppliers and generate open contract reducing liabilities.
• Securing contract customer renewals 89%
• Created on board revenues over 100M based integration contracts.
• Secure over 8 of the top 10 Key accounts for the company, average revenue per account 150K per year.
• Eliminate unnecessary process and client programs that were not creating value and/or revenue.

Industry: Logistics & Distribution

Grew revenue in well-developed markets in over 55% over a 2 year period

Explore and develop new market opportunities that could align with company goals

Improve the customer experience Strategy in markets where clients has been lost due to service failures etc. Regain clients in over 65% of clientele that had left to competitors

Product Innovation, reshape marketing strategy focusing in value added service

Market Penetration, create a referral program to capture new accounts, success ratio of 50%

Change Sales Team compensation opportunities to a hunter mentality, enrollment increase and develop to maintain accounts and focusing in the relationship with customers.

Establish the on boarding of new agencies, responsible for their sales results and operation performance

Educate customers on trade lanes, rates, and opportunities for partnership pertaining to that territory

Identified prospects and targeted key accounts to increase revenue and support trade lane and over all services.

Travel 80% LAC + Caribbean Region

Key Achievements:

Expanded account base by % in territories with low revenue trends

Improve margin in key territories by 30% reducing quantity loads, costing and focusing in a good mix of light merchandise

Improve supplier contract rates by bringing key clients with desire type of merchandise for the territory

Create new inter lane revenues goals that result in more incentives to the teams to increase their revenue plans, a win/win scenario.