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Judy Pittman

Judy Pittman

Director of Sales

Hermosa Beach, California
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Summary

Led dynamic, fast growing speciality skincare business for over 5 years as Vice President of Sales and Marketing. Doubled sales in limited prestige distribution and built a highly respected brand and organization .Intelligent Nutrients skincare formulas are known for their high efficacy and have won numerous awards by editors and consumers alike. Strong retail support from our partners at Neiman Marcus, Sephora, Nordstrom and QVC as well as in China and Hong Kong, all contributed to double digit sales growth over the past 5 years..

Experience

2012 Nov - Present
Vice President, Sales and Marketing
Intelligent Nutrients / Los Angeles, CA
Vice President, Sales and Marketing Intelligent Nutrients, Inc. 2019 - Present
• Tripled sales in limited prestige distribution and help build a highly respected skin and
hair care brand.
• Maximized revenue by developing multiple channels of distribution including 20
freestanding stores, international, wholesale and e-commerce.
• Responsible for opening distribution with key retailer partners at Neiman Marcus,
Sephora, Nordstrom as well as in Europe, Canada and Hong Kong.
• Responsible for strategic direction and all functions of a rapidly growing retail/wholesale
business. Identified brand positioning and directed sales and distribution plan for both
U.S. and International markets.
• Hired and directed the sales team who manage all channels
• Created and implemented a critical pricing program that identified and measured
customer program profitability which has improved company profit.

Director of Sales and Marketing, Intelligent Nutrients 2013-2019

• Led sales team for this natural based haircare, skincare and lifestyle brand,

delivering sales growth year-on-year (from $4M to $13M net).

• Initiated market and product analysis to develop strategy for product development and

sales growth.

• Responsible for developing and implementing short and long-term marketing plans to

increase brand awareness and loyalty across all accounts. Implemented marketing

strategies, promotions and campaigns for existing and new products partnering with

the sales and education teams to ensure full 360 marketing support.

• Solid understanding of the dynamics driving the US dermatological & skincare market.
National Sales Director, Intelligent Nutrients 2012 -2013
• Focused on channel distribution including high-end salons, speciality retailers,
(finalizing store delivery details with Sephora), grocery channel, e-commerce,
and free standing stores, to optimize brand recognition and productivity.
• Recruited, trained, and groomed 5 direct reports and 22 indirect reports. Built trust
and accountability with exacting standards, inclusiveness, and humor.
• Developed freelance staffing model to deal with seasonal variations in retail. Replaced
never- ending layoff/recruit/hire/train cycles with carefully adjusted, consistent

number of per-store freelancers and their hours.

Education

1989 - 1992
Indiana University
Bachelors of Science, Business / Marketing

Skills

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