Juan Guzman

Led the design and implementation of performance tracking systems to improve sales accountability and operational efficiency. Streamlined sales operations by introducing data-driven strategies that reduced costs and enhanced team productivity. Spearheaded the adoption and integration of HubSpot CRM, ensuring a smooth transition and high adoption rates among sales and marketing teams. Conducted comprehensive market analysis to identify and capture new market opportunities, diversifying revenue streams and reducing dependency on existing markets. Collaborated cross-functionally with sales, marketing, and product teams to ensure the successful launch of new products. Managed end-to-end workflow for sales funnels across Europe, America, and Latin America, supporting the commercial team in achieving revenue goals.

Partnered with leadership to align revenue-generation processes with strategic objectives, optimizing operations to achieve consistent growth. Delivered actionable insights through advanced analytics, enabling data-informed decision-making at all levels of the organization.

● Established scalable systems to reduce inefficiencies, ensuring consistent operational outcomes.

● Leveraged Nielsen Avocado data to identify new market opportunities and trends to support our customers and diversify messaging, driving a strategic approach to growth.

Lead daily operations, implementing effective strategies based upon strategic planning and ambitious but attainable KPIs to deliver on overarching company goals. Build operational capacity and production plans and objectives that support delivery of business objectives. Oversee all aspects of manufacturing including Safety, Quality, Productivity, Revenue,

Cost, Yield, Compliance and Capital/Maintenance Investments, regularly evaluating performance to find areas for improvement and cost savings. Devise and establish policies and procedures that drive an environment of continuous growth where employees can reach their full potential while collaborating across the organization on shared goals.

Manage a $30M operating budget, monitoring spending and assessing costs to maintain profitability. Promote a customer-focused approach to all team members with a focus on delivering high-quality service that drives repeat business.

● Increased company productivity by 34% in the first year and 9% in the second year by executing effective strategies around workflows, staffing, spending, and cost savings.

● Reduced Overtime Hours from 5,960 in 2019 to 1,654 in 2020 and tracking further down to 630 in 2021.

Directed sales planning and execution, in collaboration with the quality assurance and customer service teams, tracking all plans for key accounts Club Store(Sams, Costco) International (Testo, Aldi, Costco Japan, Costco Australia, Costco Canada) and others, managing product assortment, promotions and pricing to achieve internal revenue and margin objectives. Hired, trained, and led the customer service team in the execution of order processing from order entry to title transfer. Created and executed effective training programs for the most recent version and add-on products in the Famous

ERP system. Coordinated the logistical components of the supply chain including overseeing all freight charges and ensuring that freight charged to customers exceeds the actual cost of freight by targeted margins. Monitored inventories at all approved packers and assigned third party locations to ensure adequate supply and appropriate costs. Liaised between Sales and Operations, working with approved packers to implement more efficient processes, launch new items, and quickly address any customer service issues. Scheduled and led monthly cross functional forecast meetings to communicate any significant changes to the forecast and review action steps required to supply 100% of requested volume.

● Collaborated directly with a software company to develop a program that streamlined the internal tracking and labeling process, rolling out the new platform in just 60 days, leading to reduced errors and a shorter time needed for training and execution of required labeling documentation.

● Recruited, trained, and led a team of quality assurance professionals responsible for managing the entire growing and packing quality assurance program, establishing effective processes and procedures to ensure the highest standards and quality of service.

Spearheaded the execution of the Association's global business development strategy, directing daily operations to deliver on organizational goals. Oversaw the planning initiatives for all of BVDG including annual sales budgets, quarterly budget revisions (LE), monthly operating forecasts, and an on-going inventory sales plan.

● Managed multiple core markets outside of North America, collaborating with importers, distributors, and retailers to drive growth based on current and desired go to market strategies.

● Promoted in a short span due to outstanding performance in the role.

Orchestrated international sales to wholesalers and retailers in over 30 countries across Europe, Latin America, Asia and Australia. Provided invaluable support to senior leadership in formulating and administering international sales policies and driving international sales development. Built and executed innovative approaches to secure and expand international sales. Utilized the right approaches needed to compete in each specific market based upon product range, technical solutions, promotional materials, demo programs, and point of sale materials.

● Tripled the company's annual volume sold from approximately 2M boxes to more than 6M.

● Successfully guided the opening of the Southeast Asian market for the first time, devising effective strategies to carve out space in a crowded marketplace.

● Coordinated the shift from a model dependent exclusively on brokers and wholesalers to more direct to retail customers, leading to better profitability and improved service.

Directed brand development with the goal of increasing market share and improving overall performance. Carefully tracked and evaluated market data from Nielsen to make determinations on areas for growth and improvement.

Collaborated with other agencies to oversee the design of printed packaging, labels, and other materials. Formulated, ordered, and monitored the inventory of promotional materials, brochures and point of sales support material.

● Supported the rollout of new products by designed and implementing individualized retail sales marketing plans, and pricing.

● Utilized Nielsen data to analyze market trends, optimize product placement, and design targeted promotional strategies.

Responsible for achieving sales and profitability targets set by Ownership. Lead marketing initiatives to meet the business goals and promote, create, and maintain the Company's competitive advantage in the marketplace.

Tracked and evaluated sales trends to identify related business opportunities that grew market penetration. Developed and administered a marketing database which included clients and prospects information, mailing list applications, and financial reporting. Communicated with consumer groups and government stakeholders to coordinate brand promotional and educational efforts.

● Played key role in the development and implementation of HACCP program under the newly created Primus GFSI

● Worked closely with the USDA on a contracts for nationwide School Lunch programs.

● Designed numerous tradeshow displays, banners and newsletters, as well as events coordination and media promotions

BA, Business Administration - Marketing Major, 2002

CETYS University, Mexicali, Mexico