Joyce Lo

Experienced Dynamic Marketing Professional Actively Looking for New Opportunity

Grand Rapids, MI

Message

Connect

Profile:

5+ year of overall marketing experience with proven success of managing email marketing, content marketing, (virtual) even marketing and social media marketing campaigns.
Strategic marketing technologist who creates effective marketing campaigns by marrying traditional marketing principles with digital tools.
A self-starting individual with a passion for group collaboration.
Excels at working on multiple projects with tight deadlines and varying deliverables.
Proficient at taking direction and moving projects forward with minimal supervision.
Resourceful, adaptive, detail-oriented over achiever

2008 Feb - Present

Developed and executed all marketing plans for Just Diamond® and The Lazare Diamond®
Established consistent brand image across communication channels, including traditional print media, digital channels, and store display.
Managed public relations responsibilities, including press releases, celebrity relations, media relations, and VIP events planning and execution.
Curated VIP events and viewing for account-based marketing.

2020 Jan - 2020 Sep

Managed and launched new company website project
Collaborated with cross functional teams, including leadership, development, and managed services to facilitate internal organizational communication and external brand awareness.
Developed marketing communication and digital social content, including case study, blogs, website content, marketing collateral, training materials and newsletters.
Managed the company's digital channels, including website, Facebook and LinkedIn.
Generated inbound leads and lead nurturing through email or social media marketing campaigns.
Led partnership marketing initiatives, such as drip email campaign, social media campaigns and virtual events.
Established buyer personas to deliver contextual marketing campaigns to align service and product offerings along their buyer’s journey.

2017 May - 2019 Oct

Led marketing strategies and execution to engage and expand Red Level’s social reach, brand management, and leveraged content on existing and emerging platforms.
Developed automated marketing emails to execute marketing campaigns by delivering personalized marketing content.
Structured automated workflows to align sales and marketing goals.
Curated marketing content, including eBooks, case studies, blogs, websites, sales sheets, and videos that align with marketing campaigns and overall business objectives.

Created inbound and outbound campaigns by assembling, updating, and publishing content by segmenting buyer’s personas.
Planned and executed marketing events, including webinars, seminars, training workshops, and key client events to drive user adoption rate and on-board key business leaders.
Managed marketing technology platforms, ie. HubSpot and SharpSpring, to ensure consistent brand, website updates, and posts.
Managed the company’s online digital presence – regularly updated the company’s website and various social media accounts; Facebook, Twitter, and LinkedIn.
Identified and recommended emerging digital channels to direct website traffic and brand awareness.

2009 Jul - 2011 Jun

Developed and executed all marketing plans for Just Diamond® and The Lazare Diamond®
Established consistent brand image across communication channels, including traditional print media, digital channels, and store display.
Managed public relations responsibilities, including press releases, celebrity relations, media relations, and VIP events planning and execution.
Curated VIP events and viewing for account-based marketing.

2015 - 2017

2005 - 2007

2000 - 2005