Josie Calanche
Brand Manager
Summary
Bilingual dedicated professional with a strong knowledge of Brand Activation Management and Marketing Strategies. Focused on excellence in work performance and meeting organization’s goals and projections. Able to work independently or as a team member, and routinely recognized for exceptional interpersonal and communication skills. An analytical thinker, able to make critical decisions quickly. Fluency in: English, Spanish, and functional in Portuguese.
Experience
Brand Activation Manager
Cardenas Marketing Network / Dallas Tx
Managed 40 accounts to promote and increase sales of the Anheuser-Busch portfolio.
Market and promote brand awareness to increase shelf presence.
Generate consumer awareness by product promotions.
Increase consumer purchases by participating in promotional events in assigned territory.
Assisting the Sales Team with establishing, and developing, long term relationships in the marketplace.
Education
UTEP
Latin American Studies / BORDER STUDIES
UTEP
MASS MEDIA COMMUNICATION / ELECTRONIC MEDIA, FILM
