Josh Aston

Controlled the design of highly engaging marketing strategies, materials, and channels which continually drove $150M to $200M in annual revenue at 20% to 50% profit margins. Focused on a variety of credit-related SAAS products, each with a go-to-market approach customized for a unique specifically defined segment.

Vice President – Marketing

Controlled the distribution of a $60M annual marketing budget while rapidly resolving any variance or unnecessary costs. Equipped a team of 20 (and an average of five agencies) with the leadership, direction, and performance management needed to successfully meet all goals. Launched and directed new high-quality vertical targeting strategies.

• Spearheaded the founding and growth of a new Marketing Technology team which introduced new automation solutions and technologies which slashed costs, integrated a full stack marketing solution (featuring onsite-data, analytics, ad testing, and a CMS), launched a new digital media bidding platform, and integrated marketing mix modeling and digital attribution across all channels.
• Founded 11 new marketing channels which included the assembly of new teams.
• Developed B2B based marketing to build partnership and strategic relationships.
• Developed internal sales and marketing training materials for the tele-services, marketing technology, and optimization teams.
• Introduced joint coordination program between marketing and newly introduced product team which substantially improved revenue, profit margins, and marketing funnel metrics.
• Guided 20+ staff throughout the full recruiting lifecycle to meet the needs of the expanding marketing department.

Directed the design, development, and launch of new, highly aggressive B2B and B2C marketing strategies which were critical for the success of a commercial real estate technology platform.

Vice President – Marketing

Directed the assembly and operation of a new digital marketing team which was instrumental for the founding of initial SAAS platform growth.

• Generated new B2C and B2B growth which directly resulted in the successful acquisition of initial sales for a new buyer/seller platform and continued growth over time.

Steered the initial launch of the digital marketing efforts while adapting strategies to meet changing organizational needs following the new growth.

Digital Acquisition Manager

Utilized high volumes of market research and data analysis to create new strategies which aligned with all customer and market requirements. Equipped a new digital team with the leadership needed to complete all short- and long-term objectives. Ensured the timely completion of all reporting activities.

• Introduced new digital marketing strategies and media acquisition channels which included paid search, affiliate, digital media, and premium search portal placements.
• Transformed the organization by shifting the focus of marketing strategies and channels from TV, radio, and direct mail to digital channels.
• Increased retention and new customer acquisition by implementing a new loyalty program with organizations including Delta.com, United Airlines, and Quixtar.