Josh Huling
Strategy Director | Dot Connector
Boston
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Profile:
Summary
I’m a relentlessly curious, first-in-last-out strategic planner with a background in strategic planning, new business and account management.
I love pursuing the “why.” Understanding a brand, business or audience. And connecting dots to reveal insights and new perspectives.
Experience
2019
Aug
-
2020
Apr
Strategy Director
MullenLowe / Boston
- Used first-, second- and third-party data to source insights and identify patterns (MRI, Scarborough, Qualtrics)
- Oversaw thought leadership content to drive future recommendations
- Crafted focused strategies and inspiring briefs to drive disruptive work
- Developed brand, messaging and connections strategies
- Provided mentoring for my team of planners and associate planners to grow their skills and careers
Clients included Navy Federal Credit Union and U.S. Cellular.
2016
Jul
-
2019
Jul
Sr. Strategic Planner
Campbell Ewald / Detroit, MI
- Helped establish the agency’s consumer journey mapping process and consulting practice
- Led business intelligence and agency positioning for new business
- Developed brand, messaging and connections strategies for complex B2B and B2C clients across industries
- Owned research vendor/platform relationships (Forrester, eMarketer, Mintel, AYTM, Winmo, MediaRadar)
- Developed and taught agency-wide courses on consumer journey mapping and Keynote proficiency
Clients included ASICS, Harley-Davidson, I Love NY, Travelocity, Mutual of Omaha, Carolinas HealthCare System and Lear Corp.
2016
Jul
-
2019
Jul
Assoc Dir of Business Development
Campbell Ewald / Detroit, MI
Interim Director
- Delivered Business Development revenue 10% over goal
- Provided mentoring for my team to grow their skills and careers
Associate Director
- Led Business Development efforts across three offices for pitches ranging from <$1M to $12M, including team/consultant management, C-suite engagement and pitch leadership
Key wins included Dole, ASICS, Harley-Davidson, IHOP, I Love NY, Travelocity and Mutual of Omaha.
2013
Dec
-
2016
Jul
Business Development Manager
Campbell Ewald / Detroit, MI
- Led business intelligence, RFP response writing, pitch support, strategic planning and team management for agency new business
2006
Oct
-
2013
Dec
Various Positions Held
Doner Advertising / Southfield, MI
VP, Brand Leader (6 months) Jul 2013–Dec 2013
- Led local, regional, national and global client accounts across B2B and B2C brands
Clients included Merck, ADT, Pennzoil, Owens Corning and AutoTrader.
Brand Leader (4 years) Jun 2009–Jul 2013
Account Manager (2.5 years) Oct 2006–Jun 2009
Education
2005
-
2006
Syracuse University
MA / Advertising
2001
-
2005
Hamilton College
BA / Communications, English
Skills
