Jorge Insua

Direct and oversee all the entertainment (concept, media management and public relations) and business (marketing, advertising and logistics) aspects for the 12-time Emmy Award-winning television personality Cristina Saralegui, The

Cristina Show, Pa'lante con Cristina, Cristina Radio, and the Casa Cristina Home Furnishings Collection.

Design and execute the entertainment branding concept for Cristina Saralegui together with her television and radio shows. Manage all areas of her home furniture and decor business line. Direct the public relations and media strategy in all the photo and video production; online and print content; including the logo and packaging design for all forms of merchandise in both English and Spanish. Create brand guidelines throughout all 15 licenses and retail partners and enforce strict adherence. Leverage partnerships with all media outlets; retail stores (such as Kohl's, Sears and KMART stores in the US and Puerto Rico); and top writers, editors, and publishers to ensure the promotion of established brand identity; consumer benefit, style, positioning and core equities.

Selected Achievements:

• Planned, organized and successfully launched The Casa Cristina Home Furnishings Collection based on Cristina Saralegui's lifestyle consisting of furniture, bedding and bath products, dishware, glassware, lighting, home accents, candles and mattresses for the said collection that were sold in leading retail and specialty store in the US and in Puerto Rico.
• Developed and maintained cristinaonline.com, Casa Cristina microsite, affiliate newsletter, and launched Cristina's social media initiatives garnering over 2 million active followers in less than 3 years.

• Orchestrated the 2014 publication of Cristina's book, RISE UP AND SHINE! My Secrets for Success in Career, Relationships and Life, instant Best Seller from Penguin Books.

Represented actors and singers from Latin America, Spain, and the U.S. for the #1 talent agency in the world.

Launched, mentored, promoted and supported the careers of each client. Developed and pushed for individual branding of each talent through winning marketing and exceptional public relations campaigns. Weighed the pros and cons of each project.

Selected Clients:

• Patrick Dempsey (2015 People's Choice Awards Favorite TV Drama Actor; 2008 People's Choice Awards Favorite Male TV Star and Teen Choice Award Choice TV Actor Drama)

• Cristina Saralegui (Host of The Cristina Show; 12-time Emmy Winner; and among the 2005 Time Magazine "25 Most Influential Hispanics in America")

• Ricky Martin (The Voice Australia judge; La Banda judge and executive producer)

• Ana Claudia Talancón (2009 Mexican Cinema Journalists Best Actress; 2006 BendFilm Festival Best Supporting Actress; 2004 MTV Movie Awards - Mexico Best Turn-On; and 2003 Premios ACE Cinema - Best Actress)

• Paz Vega (2004 Imagen Foundation Best Actress; 2001 Premios Goya and Cannes Festival Best Breakthrough Actress Performance)

Managed talent from Latin America bringing them to Hollywood for U.S. crossover. Created a company that not only managed actors and singers but also did public relations for them in the Spanish and the English-language press.
• Clients included: Dixie Carter ("Designing Women"), Cristina Saralegui, Chilean actor Cristián de la Fuente (“Driven,” “Dancing with the Stars”, "In Plain Sight") and Mexican actress/singer Patricia Manterola
• Launched the career of Cristián de la Fuente in the U.S.

Supervised a staff of 35 in the overall production of the #1 talk show on Spanish-language television with a worldwide audience of 100 million.
• Oversaw all aspects of production including creative content of 225 programs per year
• Supervised all on-air promotions, as well as all publicity for Cristina and “The Cristina Show”
• Engineered a complete makeover for the program including: a new set, a greater emphasis on relationship-oriented topics and the ratings surged 33% in the coveted 18-49 demographics
• Took the show on the road producing internationally in Acapulco, Mexico City, and Caracas, Venezuela in addition to U.S. locations including New York, Los Angeles, Chicago, Washington, D.C., and San Antonio

Produced one show per week for the #1 nationally rated television talk show.
• Sought guests for assigned shows
• Proposed show ideas
• Researched show topics
• Field produced and edited materials for video packages
• Sought legal clearance for clips and background
• Produced the audience and prepared guests