Jordan Kentris
Creative Director at Tribal Worldwide
Summary
A detail oriented strategic thinker by day and an independent publisher and stationery aficionado by night, Jordan has worked on a variety of clients ranging from PepsiCo (Pepsi, Lay's, Mountain Dew), Visa, Capital One, Rogers, Koodo, Telus, Toyota and Mercedes. His passion for design and championing the user experience has allowed him to grow with every challenge presented to him. As a key team player he bridges his experience in IA/UX, Design, Development, Client Relations and Project Management.
Specialties: User Experience, Project Management, Team Management, Art Direction
Experience
Creative Director of Experience
Tribal Worldwide / Toronto, ON
- Work alongside VP of Experience to manage a team of 13 product designers, UX researchers/strategists, content strategists & BAs
- Resource, budget & support hiring, project allocation & deliverables alongside project management & operations.
- Oversee & plan large scale projects running in an agile-like methodology
- Plan weekly rounds of usability testing (recruitment specs for users, testing plan, observation & synthesis).
- Develop internal processes to streamline user testing, project approaches & methodology
Clients: Metrolinx/GO Transit, McDonalds, VW, Tourism Nova Scotia, Moneris
Experience Lead
Tribal Worldwide / Toronto, ON
• Stakeholder & User interviews and synthesis during discovery phase of projects
• Develop high-fidelity prototypes and wireframes for user testing utilizing Axure, Sketch &
Invision
• Plan & execute large scale projects managing a team of Designers, UX, BA, Content Strategy
& Developers
• Plan & facilitate weekly rounds of usability testing (recruitment specs for users, testing
plan, observation & synthesis).
Clients: Metrolinx/GO Transit, Esso, McDonalds, SC Johnson, Skittles, VW, Tourism Nova
Scotia, Moneris, Nature’s Way, Royal Canin
Freelance Senior Experience Designer
A Good Day, Inc. / Toronto, ON
Senior User Experience Designer - Tribal Worldwide: July 2016
• Stakeholder & User interviews and synthesis during discovery phase of projects
• Develop high-fidelity prototypes and wireframes for user testing utilizing Axure
Clients: Metrolinx/GO Transit, Esso, McDonalds, SC Johnson, Skittles, VW
Senior User Experience Designer - Critical Mass: February 2016 - May 2016
- Develop sketches & wireframes for agile design process - worked with designers, copywriters & developers to produce work on a rapid timescale.
- Develop high-fidelity prototypes for user testing utilizing Azure, Sketch & Invision
- Contributed to the overall strategy (both from a business and a user experience perspective) directly with the client
Client: BMO
Interaction Designer - TD Canada Trust: August 2015 - January 2016 & October 2014 - April 2015
- Develop wireframes, sitemaps and user flows for the smartphone & tablet applications and mobile / responsive web
- Develop high-fidelity prototypes for user testing
- Oversee visual design
- Concept development for new to bank features (includes wireframes, prototypes and visual design).
User Experience Designer - CIBC: May 2015 - August 2015
- Develop wireframes and documentation for the online banking platform migration project. Taking existing (undocumented) functionality and developing in-depth annotations for the new platform.
- Concept design for a unique approach to online banking, designing a more intuitive and user friendly method of managing money.
Information Architect
Proximity Canada
• Develop wireframes, user flows, use cases, program flow, prototypes, site maps
• Develop scope, requirements, tech spec documents alongside producers, creative devel- opers
Clients include: Visa, RBC, Campbell's Soup Company, Pepsi, OLG, Mercedes
Interaction Design Lead
TAXI 2
• Design and evaluate new and existing site architectures (sitemap and wireframes) for banners, microsites and Facebook Tabs and Applications
• Develop scope and functional requirements documents alongside producers, creative developers
Clients include: Boston Pizza, Capital One, Koodo Mobile, Telus, Tylenol, XBOX, Revlon, Kraft
Dinner, MiO, Crystal Light
Information Architect / Digital Project Manager
Venture Communications
• Design and evaluate new and existing site architectures (sitemap and wireframes)
• Gather requirements and develop functional documentation
• Manage multiple teams to meet deadlines
• Create and manage budgets, timelines and resources
• Build estimates and workback schedules
• Manage client communications for approvals updates
Clients include: Rexall, Toyota, Miller Thomson, Husky, Cenovus, Deloitte, LCBO, Mayo Clin- ic, Milestones, Sporting Life, Wind Mobile, Globalive, YWCA
Information Architect / Designer Developer
Lifecapture Inc
• Design and evaluate new and existing sitemaps
• Build interface, wireframes, and functional breakdown with input from Designers and De- velopers
• Design advanced concepts from initial concepts
• Developed both Content Management Systems and front-end projects
• Developed Flash/PHP/SQL rich applications
Clients include: Rexall, CBC, Bell New Media Fund, President'sChoice, Roots, Sponge Pock- ets, Second Skin
Education
Durham College
Diploma, design and development software
Durham College (September 2005 - May 2007)
Web Developer Diploma
Learned the basics of both design and development software (Photoshop, Illustrator,
Dreamweaver)
; common web languages (XHTML, CSS, JavaScript, XML, Ajax, ASP, PHP,
SQL)
Graduated on the Dean's List and President's Honour Roll
Skills
