John Gerhardt

Responsible for the analysis and execution of product line strategies reporting to the Chief Commercial Officer.Lead BAF’s largest business unit $150M (60%) in the execution of business strategies, innovative new product development, product marketing, financial analysis, profitability, marketing communication, and revenue projections while owning the P&L of the product category globally.

• Successful in leading cross-functional teams including project management, engineering, sales, marketing, customer support, finance, operations, R&D, and sourcing to achieve strategic objectives globally
• Successfully launched 5 new products through Stage-Gate Process resulting in $15M increased revenues
• Prepare strategic lifecycle roadmaps resulting in incremental product placement and financial growth of the BAF flagship product lines
• Research existing market conditions for 20 countries and conduct feasibility and pricing elasticity studies to determine market demand for existing and new products
• Implemented the integration of IIoT technology platform to lead our industry in smart connected products
• Assist in consumer events, trade shows, trainings, and business developments efforts globally
• 2 product design patents pending

Reporting to the CMO I was responsible for strategically growing the BAF sales team through the hire of experienced salespeople throughout the US with the goal of growing our annual revenue by 12% in 2018.

• Hired 12 professional and experienced salespeople in 9 regions identified as immediate growth opportunities
• Successfully created a BAF 6-week training course for new sales hires in order to maximize their sales effectiveness in the field
• Researched and developed relationships with 6 key distribution partners in the US as well as with 10 new national accounts that allowed us to reach our growth targets in 2018 and beyond

Responsible for the analysis and execution of product line strategies reporting to the Senior Director of the Door Group. Lead a $700M business unit in the execution of innovative product design, product marketing, financial analysis, profitability, marketing communication, and revenue projections while owning the P&L of the product category.

• Manage activities as a Leader of cross-functional teams including project management, engineering, sales, marketing, customer support, finance, operations, R&D, and sourcing to achieve strategic objectives
• Successfully launched 6 new products through Stage-Gate Process resulting in $25M increased revenues
• Implemented 5 Productivity initiatives saving $10M annually without sacrificing reliability and quality
• EBITDA Improvement of $113M and 11% over 3-year period
• Lead retail and traditional sales channel strategic initiatives including product line reviews and RFQ’s
• Received #1 Brand Familiarity by Hanley Wood’s brand use study and 2 “Product of the Year” awards
• 6 product design patents

Reporting to the VP of Sales I was responsible for cultivating and increase sales in a 7-state territory while creating long term mutually beneficial relationships.Collaborate with product marketing and operations to develop products that meet current design trends and building codes, while creating the sales strategy for the SW US.

• $15M (37%) organic sales growth in 5-Year period
• Superbly increased incremental revenue by $10M (54%) over 5-Year period
• Collaborate with over 250 Architects, Builders, Designers, Dealers, and Distributors creating pull-through sales

Responsible for managing and increasing sales through a dealer and distribution network in a 5-state territory. Leverage expertise in product knowledge to bring solutions to builders and contractors.

• Successfully grew top line sales more than $10M (40%)
• Consult with VP and Director of Sales to develop and implement sustainable and effective sales strategies to drive results
• Coached and mentored customer sales team to give effective product presentations to drive top line sales revenue

Hands-on motivational leader of a high-volume manufacturing door assembly operation with annual revenues of $45M

• Empowered 28 direct employees while inspiring exceptional quality, efficiency, and a team work atmosphere
• Planned and organized monthly team meetings, while collaborating with management to promote safety and product reliability
• Performed employee interviews and hired exceptional leaders to mentor and grow in our expanding organization
• 3 direct reports were voted Employee of the Year at a local level while one became Employee of the Year for JELD-WEN, inc.
• Lead 3 large scale production re-alignment projects to maximize efficiency creating $300K in savings over 3 years

Responsible for receiving, stocking, and selecting numerous diverse products for production and sales teams while successfully completing college degree while attending school full time.

• Collaborated with management to efficiently and effectively realign 100K sq/ft. warehouse to accommodate our growing inventory levels
• Successfully assisted in implementing a new IS at the local level for my school internship project
• Arranged and assisted our sales management team setting up Home Depot stores with JELD-WEN in-store displays and POP Marketing materials

3.82/4.00 GPA