Jillian Vesia
Marketing and Promotions Specialist
New York, NY
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Summary
Established Fashion and Marketing Specialist with a demonstrated history of creating and managing multi market integrated campaigns within the fashion, sports and beauty fields. Successfully led multiple national accounts from brain storm to recap.
Graduate of The Fashion Institute of Technology with a Bachelor of Science focused in Advertising and Marketing Communications. Extensive knowledge and experience in fashion marketing, event coordination, campaign management, and client relations.
Experience
2019
Aug
-
Present
Assistant Manager- Marketing & Visual Merchandising
South Moon Under / Woodcliff Lake, NJ
- Developed creative marketing campaigns for multi million dollar store
- Oversaw integration across all channels including email, social media, influencer marketing
- Collaborated with Social Media Manager to drive social audience growth through effective engagements, campaigns, promotions/contests, and cultivate audiences across social platforms
- Partnered cross-functionally with teams on content/creative and how to best maximize and utilize for all channels
- Created in store initiatives to grow our weekly sales to become a consistent revenue generator
- Managed day-to-day site merchandising maintenance
- Tracked and analyzed KPIs/ROI from all marketing initiatives, put together monthly recaps for all channels and recommendations on how we can increase conversions on DTC site based on performance
- Assisted with development of product and brand positioning in the marketplace
- Managed external vendors and partner with finance to oversee marketing spend, invoices, contracts etc.
2014
Nov
-
2019
Jul
Senior Promotions Specialist
Horizon Media / New York, NY
- Led, planned, and executed launch programs including adapting launches for U.S. market, forecasting launch quantities, etc. Additionally, manage full 360-launch plans including: budget, visual weeks, merchandising, sampling, account specific adaptation.
- Reviewed and approved talent/influencers for paid advertisement, YouTube and Instagram campaigns
- Partnered with cross-functional teams on execution of PR, education, events, media support, and co-op programming.
- Supported the development and execution of multi-platform and cross- functional communications strategies for brand initiatives such as; NFL, MLB, NHL & the NBA, BET, MTV, iHeart Media & Rolling Stones.
- Collaborated with internal departments, vendors, and clients to ensure that brand standards are being met via campaigns.
- Responsible for all aspects of marketing support – developing effective marketing campaigns.
- Constructed effective 360 marketing campaigns reflective of client needs and objectives, such as: audio, TV, print, digital, experiential, and on-site activations. Executions include: athlete appearances, in-show product integrations, customized on-air sponsorships, social takeovers, and partnerships.
- Managed quarterly and annual budgets for accounts & campaigns
Education
2010
-
2014
Fashion Insitute of Techbology
Bachelor of Science in Advertising & Marketing Communications
Skills
