Jill Logsdon

- Managing group sales, tour & travel sales, internal events and private event efforts, including development of an innovative outreach plan, partnerships, and educational programs to maximize ticket revenue.
- Developing outreach strategies and necessary plans for annual budget and establishing department work flow to deliver the plan
- Developing and delivering strategic, integrated marketing plans that support and develop the brand, create consumer awareness and interest, and deliver annual projected visitor attendance and revenue
- Overseeing and directing external agencies for creative, media, digital and guide planning processes. Including directing creative agencies to develop first-class advertising campaigns and materials and directing PR, media and digital agencies to explore all channels to drive message - utilizing traditional and non-traditional strategies and tactics including pitching, advertising, digital, social media, promotions, direct marketing, emerging media and other means necessary to achieve goals
- Updating pricing models, refining ticketing price points and packages, and adjusting revenue projections as needed
- Providing effective market intelligence that influences internal business decisions through visitor surveys and analysis, as well as additional research, to better understand customer expectations while negotiating, overseeing and managing marketing, PR and social media research projects
- Monitoring competitive programs and analyzing consumer and tourism (international and domestic) marketplace trends on an on-going basis; identifying key insights while adjusting and enhancing marketing, PR and social media plans accordingly
- Overseeing daily revenue tracking, database management to ensure accuracy of contracts, agreements and invoices while effectively managing sales, marketing and PR budgets to deliver yearly goals by participating in departmental financial analysis, planning and budgeting

- Consistently exceeded groups and events goal by an average of 131% to budget, while analyzing and reporting quarterly on the P&L statement
- Innovated proactive sales efforts to 65% of daily activities by creating and implementing new sales channels that include: Groups & Events, Buyouts, FIT, Tour Operators, Concierge Referral Programs, Brokers, Locals Programs and the China-Ready Program in collaboration with the LATCB
- Developed the local marketing and advertising plan by placing print and online media while strategizing tactics, staying on budget, and constantly analyzing ROI to understand if adjustments are necessary
- Managed the social media presence on multiple platforms by creating shareable content while monitoring engagement, maintaining brand standards, and forming new audiences
- Leveraged media, film shoots and celebrity relationships to gain exposure and cultivate new contacts upon referral while coordinating all public relations activities, ultimately leading to greater media relations and celebrity endorsements
- Oversaw, taught and actively mentored direct reports for sales and social media, while conducting monthly sales training to ensure front-line staff is refining selling techniques and growing the proactive walk-up sales channel
- Active member of the LATCB, Hollywood Chamber of Commerce, Los Angeles Chamber of Commerce, TTMA and HSMAI

- Earned a profit of $2 million in ticket sales for 2014 by implementing strategic group and incentive business plans, while analyzing, managing and consistently projecting multiple budget lines
- Innovating new group and incentive sales channel models including, but not limited to: convention incentives, concierge referral, FIT, wholesale and a comprehensive International outreach and sales program
- Refreshing the group sales department by implementing service processes and standards of excellence that create interactive group visits, while adding specialized experiences to incentivize lower-propensity visitors to book
- Exponentially growing business by nurturing relationships with the CVB, hotels, restaurants and other attractions in the area, while representing Baltimore’s Inner Harbor and the state of Maryland as the flagship attraction
- Won large group and FIT business by attending a multitude of conventions, sales cooperatives, and sales calls as an appointment-taking seller

- Built House of Blues’ first resident show group sales ticketing program from the ground up, while eclipsing individual goals and achieving $1 million in business in seven months, by issuing and negotiating contracts for group sales, as well as upsells for premium seating, luxury boxes and VIP accommodations
- Established tight connections with Convention & Visitors Bureau, professional organizations, and local Chamber of Commerce to nurture comprehensive relationships with hotels, concierge, wholesalers, VIP departments, DMCs and social media influencers
- Built and supported reporting system while interfacing regularly with several departments to monitor ROI, financials, ticketing requirements, and protocols in order to continually evolve and grow sales strategies

- Supported consulting on venue entertainment bookings, marketing collateral and promotional initiatives

- Spiked profits of a cumulative of $7.6 million in group tickets over three years, while consistently increasing sales year over year, including an exceptional $2.3 million in a single year that produced a revenue increase of 40%
- Maximized revenue by successfully negotiating premium theatre buyouts with Fortune 500 companies, while interfacing with restaurant vendors to coordinate all aspects of pre- and post-show receptions, and creating individualized events to elevate guest experiences
- Amplified group business by launching new sales channels with DMC’s, brokers, concierge and wholesalers, while incentivizing representatives with ticket-initiative sales programs
- Engaged clients with outreach and education by hosting venue site inspections, FAMS, attending conventions, and industry meetings to cultivate new business, as well as retain repeat clients