Jeremy Lyverse
Producer Videographer Editor Photographer
Summary
Moments matter. Our lives are a constant stream of them that come and go, but the ability to push a button and capture one in a little box, and hold it up to the light to be examined and relived is the challenge, and reward, that has inspired my career in image making.
"I'm in the communication business. My job is to make words into images, and have those images ignite emotions in the audience, emotions that are more forceful than the original words."
- Brian Grazer, "A Curious Mind"
This quote encapsulates what I have strived to accomplish in my 15+ years of visual communications across all forms of publication in print, digital, web/social, written, and audio/visual. Regardless of medium, the goal has always the same: to drill down to the granular level, find out what the real story is at it's core, and create a plan of how best to visually communicate that message to a broader audience. My passion for storytelling and communication drives me through the management of visual communication concepts from ideation to execution across disciplines and departments. Breathing life into ideas and concepts, critiquing and refining the message through every step of the process, and exceeding clients' expectations is my mission.
•Multi-dimensional professional experience in digital video/social/web video production roles, including scripting, editing, camera operation, audio capture and post-production editing and polishing.
•Extensive experience with HD digital camera operation, HDSLR cameras and lenses.
•Field and studio operation of professional lighting systems for multiple camera shoots.
•Intimate working knowledge of non-linear, digital video editing experience in fast-paced,
daily deadline environment with Final Cut Pro and Adobe Creative Suite.
•Strong creative intuition for video storytelling across multiple platforms of storytelling and social networks to build community and brand awareness through YouTube channel and social media outlets.
Experience
Freelance
Midnight Rain Productions / Los Angeles, CA
Hard camera operation and technical support for live sports broadcast of USC athletics home sporting events, including volleyball, basketball and football games at the Galen Center and Memorial Coliseum.
Digital Media Marketing Consultant
Churchill Downs Inc. / Louisville, KY
Have provided digital media coverage for the official Kentucky Derby website since it's inception, starting with providing digital images for a single HTML webpage in 2000. In 2008 I was tapped to lead the transition of the site from photo driven content into a video dominant format, traveling around the country throughout the year shooting at the company's racetracks, editing and uploading timely content in the lead up to the first Saturday in May. Roles have included:
• Collaborate with in-house marketing team on lead gen strategies to drive more web traffic
• Provide digital video and photography content for official Kentucky Derby website which receives several million unique views from a global audience during event weekend
• Led and continue to manage transition from photo driven content to creating the digital video experience for globally recognized sporting event brand
• Develop tracking strategy and implement analytics increase views of content
• Create graphics, script and edit promotional pieces that incorporate marketing team initiatives, broadcast in-house and online
• Traveled around the country to produce, shoot, edit and upload promotional content on deadline for marque races from company owned venues (Miami, New Orleans, Chicago, Los Angeles)
• Notable: Conceived and executed video in 2012 to summarize Derby day experience for online audience that within hours of posting went viral, and still remains the most watched video on official Derby page
Producer/Editor
HRTV (Horse Racing Television) / Arcadia, CA
Field Producer and Editor for Horse Racing Television Network, based in Los Angeles, California. Involved from end-to-end in all aspects of live television network operations, specifically operating HD digital cameras in studio, ENG remote location for live to tape segments, as well as operating live RF camera with communication from control room for daily live sports coverage from Santa Anita Race Track. Duties included:
• Coordinated live TV production as a field producer (staged and lit sets, set mics, filmed and edited content, in studio and on location)
• Operated hard and ENG HD cameras for live and live to tape broadcast
• Created graphics, scripted and edited on-air 30 second promotional spots and long-form, 30 minute sit-down interview
• Notable: Field reported from disaster zone of two F5 tornadoes in Oklahoma City, Okla. Coverage was broadcast on-air and through network’s social media, quickly going viral and making network Facebook page a hub for updated information, leading viewers to donate money directly to victims of the storms
Education
Western Kentucky University (WKU)
Photojournalism / Photojournalism, Journalism, Folk Studies
