Jeoffrey Batangan
Designer
Alameda, CA
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Summary
Product Designer with 10+ years of experience leading mobile-first redesigns across healthcare, fintech, and research. Known for simplifying complex workflows, launching MVPs, and aligning design to measurable business outcomes. Strong cross-functional partner with product and engineering, focused on usability, accessibility, and scalable systems.
Experience
2022
May
-
Present
Senior Mobile UX Designer / Tester
Kaiser Permanente / Oakland, CA
- Led a full-scale redesign of the "My Doctor Online" and "MyKPMeds" mobile apps from legacy flows, owning the experience from discovery through delivery.
- Collaborated with PMs and engineers to define MVP scope, prioritize features, and align redesigns with business and patient needs.
- Identified usability friction in refill workflows and redesigned task flows, contributing to a sustained 4.9-star app rating.
2020
Mar
-
2022
Apr
Product Designer
New American Funding / Tustin, CA
- Led a full redesign of the mortgage onboarding and credit pre-approval experience, simplifying legacy workflows and improving user engagement.
- Partnered with product and marketing teams to conduct A/B tests, integrate real-time feedback, and improve mobile-first flows.
- Simplified data-heavy forms into modular, responsive layouts aligned with accessibility and brand standards.
2019
May
-
2020
Mar
Lead Product Designer
THREAD / Tustin, CA
- Spearheaded the redesign of a decentralized clinical trial platform, creating participant and sponsor-facing workflows from the ground up.
- Introduced scalable mobile-first design patterns for patient diaries, device tracking, and clinician portals.
- Contributed to a white-label design system supporting multi-brand clinical studies and HIPAA compliance.
- Integrated Apple Health and FitKit APIs for real-time patient monitoring.
2017
Dec
-
2019
Mar
UX/UI Designer & Web Developer
Experian / Costa Mesa, CA
- Led redesign of Text2Credit platform to improve pre-approval flow and reduce form abandonment.
- Partnered with engineers to implement reusable UI components and mobile-first design principles.
2015
Sep
-
2017
Nov
Mobile Visual Designer
Kaiser Permanente / Oakland, CA
- Contributed to redesigns of appointment scheduling and lab result features.
- Applied internal mobile design standards and supported user testing feedback loops.
2014
Sep
-
2015
Aug
Lead Mobile UX/UI Designer
Fronto Mobile Labs / San Francisco
- Led UX overhaul of Android lock screen app used by 2M+ users.
- Conducted A/B testing to refine engagement models and improve retention.
2012
Apr
-
2014
Sep
UX/UI Designer
LQ Digital, LLC / Emeryville, CA
- Pioneered optimization strategies for user experiences by designing and refining user interfaces for the company's digital platforms, leading to an 18% improvement in user engagement metrics.
- Ensured designs met user needs and development feasibility by collaborating closely with the development team.
Education
2006
-
2012
San Francisco State University
BS Visual Communication Design
