Jennifer Armstrong
Chief Marketing Officer
New York Cit
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Profile:
Summary
Experienced business strategist with deep product development in consumer retail and e-commerce. Excels in rebuilding businesses and establishing financial goals to promote new new customers and lasting revenue growth.
Experience
2016
Jan
-
Present
CEO
XpertSavers / NYC, New York
Developed a business proposition for a digital branch created for community banks to outsource to a platform that could gather core deposits. Crated the strategy, website, templates for banks and application. Launched sales and marketing in Sept. "16
2011
Jan
-
2015
Dec
Senior Vice President CMO
CIT Group Inc. / New York,
Senior business manager to create and operational consumer bank through the internet. Outsourced the technology platform and built the internet in 8 months. Build the deposit base to over $11B in 4 years.
