JENNI HUSTON

Served as a senior member of TD Bank's U.S.-based Corporate Communications and Public Affairs team. Responsible for leading all internal and external communications strategies and related deliverables for the U.S. Retail Bank Lines of Business (TD's largest revenue driver).

• Developed and executed all strategic communications plans, executive messaging, internal/external PR campaigns, leadership events, and employee engagement activities for the bank's Money Out (Mortgage, Home Equity, Unsecured Loans) and Payments/Data/Insights divisions.
• Generated a record-setting two billion affected media impressions for Money Out in 2017 with positive, consistent press coverage in high-profile media outlets such as Wall Street Journal, New York Times, CNBC, MSN.com, Huffington Post, Yahoo! Finance, CNNMoney, MarketWatch, and Realtor.com.
• Set and met aggressive measurable quarterly goals by developing and executing data-driven, trend-conscious communications campaigns that aligned with overall business priorities and drove engagement with employees, external stakeholders and the media.
• Created and executed several successful thought leadership campaigns for Head of U.S. Mortgage Rick Bechtel, Head of U.S. Home Equity Mike Kinane, and Head of U.S. Payments, Data and Insights John Thomas that brought all three of these leaders to the forefront of both business and financial media through carefully constructed, thought-provoking bylined articles that were featured in influential publications, such as US News & World Report.
• Served as a strategic business partner to senior executives and departmental leaders, helping them to meet business and revenue goals, motivate team members, and expand their corporate responsibility and diversity agendas.
• Monitored and analyzed emerging trends and served as the bank's spokesperson and central point of contact for all media inquiries on any issues involving consumer lending, payments, innovation and data.
• Managed cross-departmental budgets and significantly increased TD Bank's reputation and brand awareness through key media coverage while, at the same time, minimizing unnecessary costs and expenditures.

Served as the lead PR Account Supervisor for Slice Communications, LLC, an integrated public relations and social media agency, named one of Philadelphia 100's fastest-growing entrepreneurial companies by the Wharton Small Business Development Center, The Entrepreneurs' Forum of Greater Philadelphia, and Philadelphia Business Journal. Also a recipient of the "Professional Services Excellence of the Year" Award in the Greater Philadelphia Chamber of Commerce's 2015 Excellence Awards.

• Managed team of public relations account managers in the creation of relevant and compelling content for a diverse group of agency clients, including those in the financial services, investment, real estate, healthcare, technology, biotech, architecture/design, professional services, consumer products and nonprofit industries.
• Identified strategic opportunities for clients, including high-profile media opportunities, conference participation, awards and partnerships, resulting in top-tier coverage and awards for clients, such as Invisible Sentinel (New York Times, Entrepreneur), Axalta Coating Systems (Associated Press, FOX News), TechGirlz (Forbes, CNNMoney) and StratIS (Yahoo! News, CIO).
• Advised clients on overall business objectives, issues management, and all communication and marketing strategies.
• Created new initiatives, campaigns and content that aligned with client objectives, including bylined articles, infographics, pitches, scripts, events and press releases.
• Worked directly with agency president to develop new business proposals and pitch potential new clients.
• Collaborated with Social Media Account Supervisor to ensure consistency in communication strategies for all clients in Slice portfolio.

Media spokesperson and member of the senior executive team for PBS Kids Sprout, the first 24-hour preschool television channel available across multiple platforms for kids ages 2-5 and their parents/caregivers. Led all internal and external communications, show publicity, talent relations, crisis communications and viewer services for the network

• More than doubled the combined trade/consumer media value from $9.9M in 2011 to $20.7M in 2012 with high profile placements in consumer print media (New York Times, USA Today, Los Angeles Times, TV Guide, Entertainment Weekly; cable trades (Multichannel News, Broadcasting & Cable and Television Week), and national broadcast outlets (TODAY, EXTRA and Fox & Friends).
• Managed intricate, cross-departmental communications and social media strategies surrounding the Sprout/DIRECTV carriage negotiations, resulting in overwhelming positive viewer support that played a critical role during discussions.
• Developed and launched the "Kindness Counts" multi-year corporate social responsibility campaign, which garnered over $3M in advertising support, registered over a million kind acts, generated millions of dollars in media value, and resulted in strategic marketing partnerships with several national brands including Whole Foods and the Learning Care Group.
• Built strong relationships with my counterparts across multiple brands within the NBCUniversal portfolio to develop a series of collaborative tactics designed to increase brand awareness and generate additional media coverage for both Sprout's and NBCU's programming and talent that included positioning Sprout host Michele Lepe as a parenting resource on iVillage and NBCLatino.com, and booking Bravo's Top Chef on Sprout's live morning show.
• Led successful media relations launch campaign for the Sprout-programmed NBC Kids morning block, developed and led Sprout's new merchandising and licensing division in collaboration with the VP of Marketing, secured high-profile partnership with Michelle Obama's Let's Move campaign, executed successful PR campaigns for all of Sprout's new original series and acquired programs, and supported all of the network's business, marketing, programming and research initiatives.

Built PBS Kids Sprout's communications department from the ground up, and developed a solid reputation for the start-up network in both consumer media and cable trades as one of the leading children's networks. Managed all corporate and crisis communications strategies, programming launch campaigns and executive/talent media training.

Built PBS Kids Sprout's communications department from the ground up, and developed a solid reputation for the start-up network in both consumer media and cable trades as one of the leading children's networks. Managed all corporate and crisis communications strategies, programming launch campaigns and executive/talent media training.

Developed and implemented all internal and external communications for the Miss America Organization, the world's largest provider of scholarship assistance for young women. Served as the organization's main spokesperson and provided direct counsel, media training, speeches and all corporate messaging for the President/CEO. Negotiated and secured six-figure sponsorship deals with Fortune 500 company AFLAC(TM) and CureSearch National Childhood Cancer Foundation; pitched and secured all media, business and event appearances for Miss America; managed all crisis communications.

Created and implemented public relations campaigns for the multi-billion dollar corporation - at the time, the world's largest electronic retailer - and its subsidiaries/divisional businesses, products and show hosts. Chosen from over 2,500 employees to receive the V.I.P. (Values In Practice) Individual Key Award for Excellence (February 2004). Booked and managed analyst tours designed to raise awareness for QVC.com, created and implemented crisis communications strategies, and drafted speeches for senior executives.

Created and implemented public relations campaigns for the multi-billion dollar corporation - at the time, the world's largest electronic retailer - and its subsidiaries/divisional businesses, products and show hosts. Chosen from over 2,500 employees to receive the V.I.P. (Values In Practice) Individual Key Award for Excellence (February 2004). Booked and managed analyst tours designed to raise awareness for QVC.com, created and implemented crisis communications strategies, and drafted speeches for senior executives.

Responsible for developing and executing PR campaigns designed to increase traffic to the website through aggressive media outreach, securing thought leadership opportunities for the company's Founder and CEO, managing special events and press conferences, developing satellite media tours and video news releases, assisting the Investor Relations team, and managing the consumer and business public relations agencies for the e-commerce company, which was, at the time, the second-largest Internet retailer and one of the top 50 publishing sites (based on advertising revenue).

Created and managed all media relations campaigns, special events, press junkets, and artist promotion for Milan Entertainment - a subsidiary of BMG Music and the largest independent record label specializing in film soundtracks, Latin/Cuban and Liturgical music.