JEFF POTTS

Executive team member for a recently restored start-up premier venue, events space, boutique bowling alley, high-end café and eclectic bar.

Coordinate with senior leadership to continuously seek solutions, develop strategies for growing revenues and measure market share, and overall budget development and oversight.

Responsible for direction, coordination and evaluation of functions and operations performed by events, entertainment and hospitality teams.

Manage relationships with agencies, buyers and vendors.

Participate in communications and public relations efforts, including serve as spokesperson.

Lead external relations and sales (B2B and B2C) efforts.

Built homes, hope and community.

Responsible for daily leadership and management of Habitat for Humanity affiliate to ensure all business decisions support mission and adhered to core values and vision.

Chief operating officer for all aspects of affiliate business including strategic planning and execution of construction project management, ReStore retail operations, mortgage origination and servicing, marketing communications and fundraising.

Responsible for developing relationships with internal and external stakeholders.

Developed annual and departmental budgets for all aspects of operations.

Continuously grew relationship with board of directors to ensure S.M.A.R.T. goals, continuous improvement and fiscal sustainability.

Responsible for all administrative and compliance documentation and processes.

Conceptualized, led and directed all aspects of marketing - traditional, social, communications, public relations and advertising - in alignment with Oshkosh's Wisconsin Event City brand.

Served as chief brand, marketing and communications professional for the OCVB, which is the official destination marketing organization for Oshkosh, Wisconsin, a community that hosts more than 1,000 events annually.

Managed content strategy to support visitors guide, social networks, e-newsletter and website.

Led and coordinated with marketing agencies - who served as day-to-day team members - on behalf of the organization and to meet marketing goals set annually.

Led partnerships with local media organizations; wrote a weekly column for the Oshkosh Northwestern newspaper and a monthly column for Scene magazine.

Served as public relations representative for organization.

Administered the private lodging rental referral system for EAA's AirVenture; led marketing, internal training and customer service efforts.

Developed, managed and executed departmental budget according to annual strategic plan.

FOUNDATION

Responsible for marketing all aspects of the Grand Opera House - from performances and membership, to rentals, ticketing services and fundraising opportunities.

Led marketing and development initiatives; conceptualized, led strategic and creative development of marketing and development materials including press statements, annual reports, internal and external communication pieces, website, newsletter content and advertising.

Strategically planned, developed and executed fundraising opportunities and events to raise money and awareness for the organization and its partners.

Created a strong voice and recognizable brand for the organization through role as spokesperson; served as a liaison between members of the media and the organization; advised management and board members on branding initiatives and messaging to ensure appropriate perception/response of the organization within the community.

Developed and led public relations and marketing campaigns; negotiated contracts with area media and coordinated with outside agencies on media buys.

Developed advertising campaigns; measured to ensure return on investment.

Communicated effectively to constituents to raise awareness of the organization and support and foster a greater appreciation for the performing arts within the community and beyond.

Led initiatives to seek outside funding support, including grant-writing and sponsorship development.

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OSHKOSH NORTHWESTERN/GANNETT WISCONSIN

WNAM AND WISS RADIO

MASTER OF BUSINESS ADMINISTRATION (MBA), UNIVERSITY OF WISCONSIN OSHKOSH

Beta Gamma Sigma honor society

BACHELOR OF SCIENCE - COMMUNICATION, UNIVERSITY OF WISCONSIN OSHKOSH