
Jeff Antlocer
VP On-air Promotion
Summary
Multi-award winning marketing and creative executive with 24+ years management experience in broadcast and cable networks, handling on-air and off-air assets for a multitude of genres including movies, dramas, comedies, lifestyle, and sports programming.
Experience
VP On-air Promotion
FOX / Los Angeles
Oversee a team of Creative Directors and Writer/Producers for the FOX Sports Media Group in the creative direction and execution of marketing and promotion campaigns including co-branded sponsorship promotions and integrations.
• Lead a team of 6 direct reports and 20+ support staff of Creative Directors, Producers, Brand Managers, Ops, and PA's in our LA and Charlotte office delivering a high volume of creative on time and on budget.
• Work closely with our Marketing in developing cross-platform strategies including digital and off channel assets.
• Facilitate multiple projects with out of house vendors.
• Execute high profile campaigns including Super Bowl, USGA U.S. Open, and FIFA Women's World Cup.
Director On-air Promotion
Manage the overall creative and operational direction for 3 networks: FOX Soccer, FOX Soccer Plus, and FOX Deportes with a team of 20 direct reports.
• Executed a complete rebrand of FOX Deportes resulting in the network becoming profitable and the #1 Hispanic Sports Network.
• Oversaw all ad sales and marketing projects including sponsorship and theatrical and broadcast network co-brand promotion.
• Restructured all 3 networks organizational and creative process delivering recording breaking ratings, and award winning marketing campaigns.
• Responsible for managing the department's budget as well as out of house vendors.
Director, Creative Services Operations
Managed the creative department for the 20th Television's My Network TV broadcast Network.
• Developed award winning creative and marketing strategies for movies, dramas, and comedies, and special events.
• Built the Creative Services and Operations department and developed it into a team of 26 writer/producers, editors, designers, and audio mixers.
• Developed creative for ad sales as well as off air materials.
Consultant Freelance
Various / Los Angeles
CA
Produced, consulted, and pitched various projects for Disney Channel, SOAP net, TV Guide Network, and Stun Creative.
Director, Creative Services
Jewelry Television / Knoxville
Managed the Creative Services department for the largest jewelry shopping network
• Built the company's first ever Creative Services department.
• Handled all on-air and off air promotion including billboards, digital, affiliate print ads, direct mails, and box inserts.
• Designed and implemented two mini-brands: ChariZma, a very successful new product line and a multiplatform marketing strategy/event Gemstones on the Loose both which drove record ratings and records sales, the largest in the companies history.
• Supervised all out-of-house vendors and production shoots.
Sr. Writer/Producer
DIY-Do It Yourself Network / Knoxville
Supervised a team of Writer/Producers, Editors, and Graphic designers in the creation of award winning campaigns and promotions
- Worked closely with the marketing department in the development of print materials and sweepstakes promotion.
- Handled the creative for all ad sales initiatives including distribution and awareness marketing.
- As the 1st official employee, helped build the network from the ground up as well as developed the marketing/creative department’s policies and procedures.
Education
Michigan State University
Bachelor of Arts, Telecommunications / Television Production, Advertising
Michigan State University
Bachelor of Arts - Telecommunications with an emphasis on television producing.