Jay Saling

Jay Saling

Senior Manager, Demand Generation | B2B Marketing & Business Development | Supply Chain Sustainability (SaaS)

Greater San Diego Area, US
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Summary

Business Development professional focused on demand generation and brand awareness. Current success revolves around building inbound demand structures, developing top of funnel lead nurturing processes, and creating marketing campaigns that deliver high quality leads.

HubSpot Certifications - Inbound | Inbound Sales | Inbound Marketing

Experience

2018 May - Present
Senior Manager, Business Development
Source Intelligence / Carlsbad, CA

Responsible for all facets of demand generation for SaaS platform new client and current client business development. Drive opportunity creation and sales development for strategic initiatives which include new program pipeline growth. Ensure all marketing activities align with brand identity and maintain reputation as best in class supply chain transparency software solution

2016 Aug - 2018 May
Manager of Marketing and Business Development
Source Intelligence / Carlsbad
Research, evaluate, develop, execute and manage business development strategies resulting in qualified sales leads, and increased brand equity as best in class supply chain transparency product solution. Areas of focus include organic network growth and integrated marketing optimization.
2016 Feb - 2016 Aug
Business Development Analyst
Source Intelligence / Carlsbad
Lead the development of thought leadership content within target markets (Info-graphics, White Papers, Research Reports, Blog Post, Press Releases, marketing collateral etc.); Responsible for development in Ethical Sourcing Solutions and the EU region. Work directly with VP of Strategic Alliances to assist in corporate development.
2015 Feb - 2015 Jul
Associate Account Director
The Internet Titans / San Diego,
Develop strategic and operational sales techniques to acquire new clients. Identify target markets for various products. Create sales and marketing opportunities with existing accounts for business development.

Education

2010 - 2014
University of Colorado at Boulder
International Economics / Economics, Weather and Atmostphere, Spanish

Graduated with a Bachelors degree in Economics, University of Colorado at Boulder. Emphasized areas of study in International Development, Money and Banking, Antitrust and Regulation, Econometrics, and International Trade. Studied abroad in Sevilla, Spain through CIEE, international studies program. Other emphasized areas of study during college career were Spanish and Weather & Atmosphere.

Skills