jason whidby
Director of Advertising Sales
los angeles
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Profile:
Summary
Senior level advertising sales executive with over 10 years of digital, mobile and 5 years programmatic experience. Expert knowledge Affiliate programs, CPM, CPC, CTR, CPA, CPL and all online ad products. A proven ability to drive revenue and grow new business with a strong focus on developing and managing relationships. As the leader of an Online Sales Team, I am especially skilled at working directly with clients to meet and understand their needs before designing customized advertising opportunities and recommendations to reach their goals.
Experience
2013
Aug
-
Present
SR Director of Digital Advertising Sales
Answers.com (Top 20 Comscore Site) / Los Angeles, CA
- 1st West Coast Sales Hire, Built a West coast Office with team of 6 successful AE’s to ensure all team goals were met or exceeded.
- Worked GM to established and managed “Premium Programmatic” opportunities leading to $10M in new revenue (2015).
- Responsible for developing and evaluating Ad Network/Partnership opportunities including SDK’s throughout the country. Then determining if they should be added to our Ad Operations stack.
- Formulated and implemented Sales & Marketing strategy plans to develop branding business. As well as setting rate cards.
- Capture new digital media revenue (Mobile, Desktop, Programmatic) through prospecting, developing quality ad campaign proposals and creative online packages. Packages included category targeting, audience targeting, Geo targeting and contextual targeting.
- Managed all Client Relationships in LA at Advertising Agencies and Fortune 500 company (Auto, Entertainment), TX and Programmatic across the country.
- Closed Initial Direct Ad sales deals at Answers.com
- Leveraged SR level partnerships with West Coast Ad Agencies for $2M in Revenue in Direct Ad Buys per year.
- Oversaw the ad delivery team of 4 to ensure delivery for Programmatic, Direct Deals and Network Deals
