Jason Hollis

Assigned and directed staff members to develop design concepts and

marketing campaigns for major companies. Interacted with clients discussing

client needs and requirements to develop custom energetic media productions.

Formulated layout design and presentation approach, and conceived material

details, for packaging concepts for leading artists. Developed clothing line promotional

books through visionary design and style creation. Reviewed and approved conceptual art

and copy materials developed by staff, and proofs of printed copy. Analyzed illustrative

material and conferred with client concerning objectives, budget, background information,

and presentation approaches, styles, and techniques. Led marketing department into new

ventures, new business opportunities, and digital trends. Increased brand recognition

through effective marketing and exceptional product creations.

• Notable for collaboration with industry leaders including Interscope, Geffen, Star Trak Records
• Known for YouTube content development and production resulting in millions of views generating digital commerce contracts and licensing and branding opportunities
• Curated and Developed Punk Aristocrats Radio 1 and grew from 0 to 100K+ downloaded listeners per month

Project: Development

Project: Global Media Partners

1. Developing integrated digital branding campaigns across all media channels:digital, print, video, radio, and interactive. Developing strategically-drivencampaigns to promote artists and personal brands to enhance public recognition. Created significant value compelling marketing, promotional,merchandising, and artist touring projects. Focused on directing design teams in thecreation of production, mixing, and songwriting for independent and national artists.Excellent project management and recording contract negotiation skills including nationaldistribution deals for artists. Developed processes and procedures to insure goals,timelines, and budgets are met, employing an approachable and ethical management style.Liaison between clients and design staff to activate advertising and marketing plans, leadingconceptual development and providing direction to teams while adhering to establishedbudgets.
• Honored for signing gold and platinum selling artists
• Successfully developed effective marketing to raise independent and venture capital funding for projects
• Esteemed for securing national distribution contracts through Universal Music Group and Fontana
• Generated significant exposure for “The Pink Spiders” resulting in aggressive competing bids culminating in signing to a major label
• Contributed to major label artists such as Chester French, N*E*R*D, Another Big Machine

Project: Samsung Galaxy S5 / Ready 2 Run EP Campaign

Project: Label Wars Development

Coordinated and organized the development of the brand strategy throughout the

organization.

• Monitored and supervised brand research and analyzed the findings
• Developed proposals and conducted presentations
• Worked effectively with partners and creative agency on the brand strategy and communication strategy

• In charge of identifying, signing and developing new talent nationwide
• Reported directly to the president of the company
• Discovered, evaluated, signed, and developed talent

• Produced high quality marketing and promotional materials for web and print including media kits, print ads and posters
• Organized and led brainstorming sessions which fostered collaboration and significant creative output among the cross-functional teams
• Delivered high impact campaigns that were optimized to meet the client's strategic vision and business objectives while building their brand equity
• Provided the project management oversight to insure the timely launch and coordination of client campaigns with internal and external teams
• Directed daily workflow operations and finished projects within tight deadlines

• Implemented marketing initiatives, campaigns and strategies to promote products and brand name to potential customers
• Initiated new marketing procedures to sell products at optimal capacity
• Analyzed various marketing tools, service and channels for initiating successful product marketing

1. Researched, retrieved, and disseminated information to develop, produce and arrangesongs for independent artists and national commercials. Conferred with artists and clients,to develop, plan and conduct programs for brand recognition and artist development tosecure recording contracts. Directed and trained staff in duties, including merchandisingdeals for local artists to enhance public awareness. Reviewed and evaluated resourcematerial to mix, edit, and finalize music productions. Planned and executed marketingpolicies of including contracts, selection of advertising media, and artist product to beadvertised. Formulated plans to extend business with established business labels andtransacted contracts as artist representative.
• Notable for development of national recording artist “Rose Hill Drive”
• Effectively advanced creative team to land Grammy nominated artist “The Fray” a recording deal with Epic Records.

1. Directed marketing, promotional material, and budgeting to achieve desired results forsecuring recording contracts and media development for clients. Contacted majororganizations to engage public support for production of live concert events withcooperation of radio stations and newspapers. Consulted talent management teams tosecure contracts for management, production and recording. Developed innovative andoriginal content such as TV pilots, commercials, and live music performance for digitalmedia sales. Monitored and analyzed creative promotion results to determine costeffectiveness of promotion campaigns.
• Distinguished for building and management of successful client relationships ensuring all business needs were met including providing training seminars, updates, and sales presentations
• Recognized for creating a results oriented environment and consistently exceeded goals and service performance metrics
• Notable for signing and development of national artists “Hue”