Jason Cohen

Jason Cohen

Experienced Digital Marketing Executive at Sony Music

New York, NY
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Summary

Senior leader with 16 years experience developing and implementing digital marketing strategy across social, mobile, mobile apps, video, web properties, interactive, customer relationship management (CRM), search engine optimization (SEO), search engine marketing (SEM), and paid media to effectively brand Fortune 500 companies, major record labels and artists, and startups while establishing strategic partnerships with global media partners including Google, YouTube, NBC, CBS, AMEX, and many more.

Driving hundreds of millions of dollars in revenue by using ongoing research to push digital marketing efforts, identifying and capitalizing on emerging trends in social/digital media, and methods of effectively branding businesses, artists, and products among targeted consumers using an approach that requires the recruitment of high talent, the establishment of an effective operational infrastructure with technology resources, outstanding project management skills, and cross-functional team facilitation. My leadership skills rely heavily upon the use of goal setting, Key Performance Indicators (KPIs), and conversion rates to direct strategies and activities, and to allow for a proactive versus reactive response to problems and opportunities.

Experience

2008 Nov - Present
Senior Director, Digital Marketing
Sony Music / New York, NY

Education

Hofstra University
BS / Computer Science, Graphic Design, Fine Arts