Jake Barrer

Creative Ecommerce Leader | 6+ years of Optimizing Digital Marketing Performance

Los Angeles, CA

Message

Connect

Profile:

Digital marketing executive with 6+ years of customer and brand focused P&L growth at SMBs and large corporations.

2019 Jan - 2020 Jul

Drove +350% increase in year-over-year sales by executing results- focused enhancements, such as improving our category manager relationships, conversion optimizations, growing traffic, and deploying new distribution hubs into our network
Devised long term path to Amazon 3P capabilities while preserving our important and complex 1P relationship
Created, presented, and aligned a clear marketplace strategy with key internal stakeholders that outlines our vision and GTM strategy for digital marketplaces
Reduced over $100k in yearly expenses by negotiating with key business partner on our contracts and rates, secured confidential company information by executing NDAs, worked cross-functionally with internal stakeholders to align on marketplace agreements

2018 Jan - 2019 Jan

Produced a 51% increase in year-over-year sales by launching new products based on customer trends and deploying more appealing content to our target audience
Managed Amazon campaigns for sponsored, product, and display ads
Investigated where our top revenue growth opportunities are and launched 6 new marketplaces based on my results
Launched a new post-purchase email campaign that led to an 89% increase in Amazon reviews

2014 Jun - 2018 Jan

Played a vital role in leading the launch of 7 direct online webstores, 8 Amazon marketplaces (international), and managed +20 other ecommerce marketplaces
Drove 3 different product types to the #1 Best Seller Rank on Amazon.com in their competitive product category
Utilized data findings and developed customer segments, profiles, personas, and buying behavior to merchandise, re-target, engage, and acquire new customers

2018

2018

2011 - 2015