Jack Senna

Achievements

• Developed highly successful outreach marketing strategy using Social Media: Created targeted ads to prospective clients, earning 5:1 ROI

• Overachieved Acquisition Quota: 2016 – 134% - 2015 – 140% Top 3 National Award winner

• Northeast region point of reference for data mining and CRM solutions

Responsibilities

• Actively participate in promoting the ongoing services provided by our best in class fitness professionals

• Operate as the lead point of contact and relationship manager for any and all matters specific to your book of business

• Achieve daily, weekly and monthly acquisition and retention goals through persistent and enthusiastic outreach

• Customize the buying experience by encouraging involvement with our people, programs and places to align with the unique needs, interests and goals of each prospective member

• Recruit new members through outbound calling and lead generation

• Initiate, develop and grow relationships with new and current members

• Leverage new and existing relationships to maximize member referrals

• Inspire others to live a healthier way of life when they are not inspired themselves

• Collaborate daily with club leadership to ensure effective onboarding and strong retention of members

• Attend daily meetings to align with club acquisition and retention strategies

• Attend monthly regional sales meetings to further align with regional and company objectives

• Predict member needs through on going communication

• Differentiated us from Gold’s Gym & established us as the leader in the Egyptian fitness-industry space by bringing in outside franchisor with turn-key fitness class operations to fill out the class based fitness program, and implemented systematically across all 7 locations.
• Started as Marketing Manager. Studied internal operations, conducted market study of competition, determined services to offer and price points. Created annual marketing strategy. Product portfolio, promotion tools and budgets
• Analyzed performance, set goals for 7 locations for customer retention, profitability, and created new strategies to increase memberships & improve loyalty programs.
• Initiated Social Media marketing campaign, direct e-mail marketing, and digital paid marketing. Ex: My program brought in over 2,000 prospective clients.
• Explored new geographical opportunities Successfully added 2 new locations.
• Promoted to VP of the company.

• Brought this management consulting firm from $1M in revenue to over $4M over 2 years.
• I personally brought in 50 new client- companies that needed management consulting services and provided funding for these clients from the “IMC”---“Industrial Modernization Center of the EU.” (An organization that brings funding to companies in less developed economies, like Egypt).
• Trained staff to implement the programs I developed for each client, so that I could leverage my time to the next client.
• Example: Client food company: I successfully created an entire brand from scratch that currently has 16% of market share in Egypt. Opened new international market via retail channel (Sainsbury in UK)
• Researched domestic/international markets, formulated targeted strategies, designed and implemented company/client Web sites.
• Designed: targeted website for marketing materials; surveys and tabulated data; performed quantitative analysis