Ivy Tashlik

Provide brand strategy, visual identity and marketing design needs for e-commerce fashion and luxury clients to help increase brand awareness and drive sales.

Clients include: Tiffany & Co., Calvin Klein, Nicole Miller, OJG, Alice & Trixie, Cynthia Rowley, CWonder

Conceptualize and design global integrated seasonal campaigns, and ensure all materials align with corporate strategy and brand identity for two luxury fashion companies.

Collaborate with cross functional global teams to design and develop ecommerce, email, banner ads, web and tablet campaigns, digital look books, retail guides and sales/marketing tools while managing resource allocation and deadlines.

Led design and production of high volume integrated marketing initiatives to increase advertising; ensured visual and messaging consistency that aligned with the brand strategy.

Developed and designed social media initiatives/events including Facebook campaigns and Instagram promotions as part of a value-added component for advertiser programs.

Collaborated with cross functional teams to produce innovative apps, mobile interfaces, digital and mobile banner ads, email campaigns and event collateral/signage for current and potential advertisers.

Partnered with technology team on design, functionality and implementation of digital promotional initiatives.