
Irene Rose Groethe
Graphics & Marketing Operations Associate
Experience
Graphics Marketing Operations Associate
FOODYDIRECT / Menlo Park
Foodydirect.com is a small startup, dedicated to delivering local cuisine straight to your door.
• Working with the marketing team to strengthen customer engagement using customer usage data.
• Improving vendor visibility through targeted web merchandising, and promotion strategy.
• Managing the lifecycle of vendor accounts: onboarding, pricing, promotions, new products, product performance, customer service issues, and general partnership satisfaction.
• Senior customer service advisor in charge of the onboarding and training of our customer service team, and reporting customer pain points to improve conversions and customer retention.
• Managing graphic projects including weekly newsletters, site mockups, promotional material, and photo editing.
Customer Service & Operations
FoodyDirect / Menlo Park
• Data entry and website management.
• Customer Service via LiveChat, ZenDesk and telephone. Providing transparent communication with customers reducing offline response time (emails, call backs, etc.) from 24hrs to 10hrs.
• Maintaining B2B relationships through responding to changes in inventory, curating promotional items and seasonal products, and resolving customer service issues.
• Tracked daily shipments, communicated with shipping carriers to resolve issues and filed claims with UPS FedEx.
Manager
Johnny Was / Palo Alto
Johnny Was is a 70's inspired clothing store with 19 locations nationwide.
• Managed operations: store opening and closing, training of new employees, store appearance, assisted in store merchandising and led the team in our quarterly inventory count.
• Hand-picked to be part of an experienced team in charge of opening two locations (Palo Alto San Jose).
• Developed and managed an audit process for product availability to highlight bestsellers.
• Consistently exceeded personal sales goals, increasing total sales by 10%.
• Helped lead a new location to reach 1M in sales in its first year.
Manager
BOUTIQUE 4 / Mountain View
Boutique 4, family-owned retail location that focuses on unique designs.
• In charge of store operation hours, oversaw cash transfers, developed clientele, and assisted in private shopping events.
• Created the guidelines for training of new employees.
Education
San José State University
BS, Industrial Design AA, Anthropology
BS, Industrial Design, San Jose State University, San Jose, California 2013
- Managed PR for the Industrial Design Department
- Projects: Prosthesis, Housewares, Lighting & 3D Modeling
AA, Anthropology, San Jose State University, San Jose, California 2013
• Special Project: Ethnography of a low-income neighborhood in San Jose