Ira Yoffe

Ira Yoffe is a senior executive with extensive experience in brand building, marketing, graphic design and publishing as well as special events and multi-media.

Ira spent much of his career at PARADE magazine, as its Vice President/ Creative Director, a key position in which he led the creative efforts in all areas of the company’s business. During his tenure at the magazine, readership grew to 80 million, making Parade the world’s largest circulation magazine. Ira is credited with guiding the creative direction of all Parade’s editorial products, as well as its award-winning in-house advertising agency, which provided marketing and branding support to the magazine and its hundreds of national advertising and newspaper clients. Prior to joining PARADE, Ira worked for Times Mirror Magazines and the Boston Herald-American

In 2012, Ira joined The HealthWorks Group as its COO and Chief Creative Officer. By early 2014, the company's rapid growth in its creative areas began attracting the attention of clients outside of the healthcare sector—inspiring the expansion of the company’s outreach to clients beyond the healthcare sector.

In 2015, Yoffe formed Brand 2 Creative. The new company offers world class marketing, branding web development, graphic design, social media marketing, event management and exhibition design services to its diverse client base.

During his career, Ira has been honored with over 350 awards for his creative work by many national and international organizations. Additionally, he is the recipient of the prestigious 1995 Distinguished Alumni Award in Visual Arts from Boston University, where he earned a bachelor of fine arts degree in 1978.

Ira has proudly served on several boards during his career, including the Dean’s Advisory Board at Boston University’s College of Fine Arts and the prestigious Eddie Adams Photography Workshop. Ira is also a former instructor at the School of Visual Arts in New York and a President Emeritus of the Board of Trustees at the Waldorf School of Princeton.