Danielle Interdonato
Creative
Summary
Adaptive, savvy, boundlessly strategic creative, with 20 years professional experience. Managed award-winning teams in campaigns ranging from a dime-store candy brand to one of the leading energy giants. Persistently alert to emerging ideas, and hands-on from concept to execution. Industrious and resourceful, with a pathological interest in typography.
Experience
Creative Director
Interdanni Creative / Manila + New York
Interdanni Creative is a homemade agency that provides design solutions, specializing in retail and point-of-sale, delivering high standards of quality, and strategy.
Executes traditional and digital campaigns, develops creative briefs, manages accounts and production teams, engages in product development, and re-branding for a wide breadth of clients.
Maintains an active list of resources: Illustrators, film directors, photographers, graphic designers, digital/web developers, print production, tv production, sound production, and signage & display manufacturing.
Collaborations:
Hermès – Devised whimsically elegant window displays for twelve seasons, strategically aligned with concepts from global. Passers-by helped these highly anticipated windows trend on social media, delivering organic and exponential reach. Received repeated offers to purchase original sculptures on display.
Bonifacio Global City – Served as Creative Director for the 2014 Christmas season for Bonifacio Global City, one of the largest and newly developed urban hubs in Manila. Managed budgets, client-services, production, and installation. Proudly partnered with low-income rural folk who hand-manufactured all display items.
Tala + Grubbies – Designed and produced, a Behance award-winning, kinetic store display/sculpture on a shoestring budget. Intended for one season, it became a permanent display at the boutique.
Coaching + Innovation – Serving as a Creative Director and Account Manager. Currently developing website, and online campaign with a team of web developers, and graphic designers.
Retail and Food Services – Bacchus Epicerie, Bungalow 300, Fisher Mall, Holy Carabao, Kabisera New York, Sapato Manila, and Tomato.
Hospitality and Wellness – Lotus Pod Spa & Resort and Beyond Yoga
Corporate – BBDO Guerrero, J. Walter Thompson (Wunderman Thompson), Converseon, and Saint Partners.
Senior Art Director
J. Walter Thompson / Manila, Philippines
Senior Art Director and Team Leader for the following brands: Shell, Ford, Nestle Kit Kat, The Manila Hotel, Schick, Ipanema Flip-Flops, Kraft's Halls candy, & Eden Cheese, Johnson & Johnson's Listerine, Sinutab, & Benadryl, and Bayer's Canesten, & Berocca.
Deputy to the Creative Director, and also reported to the Chief Creative Officer. Supervised a team of 10, ideating campaigns for traditional media and guerilla, through production. Managed digital campaigns and digital agencies partnered with JWT. Developed client relationships and led presentations.
Head of Art for new business, and all major client presentations.
Acquired numerous awards, including the coveted Cannes Gold Lion for Schick.
Pitched and won the following accounts: The Manila Hotel traditional + digital, Kit Kat Digital, and Ipanema Flip-flops store design + traditional + digital.
Art Director
BBDO Guerrero / Manila, Philippines
Served as Art Director for the following accounts: The Philippine Department of Tourism, Pepsi POS, Mountain Dew POS, Quaker Oatmeal POS, and the KBP Radio Awards Show.
Created an animated TV commercial, and print ads for The Philippine Department of Tourism with senior copywriters, and the account team.
Art directed photographers, illustrators, animators, and production teams.
Pitched, and won the Krispy Kreme South East Asia regional traditional and digital account. Served as the design lead for the pitch.
Education
Academy of Art University
Master of Fine Arts / Advertising, Art Direction, Copywriting
One Ones Finalist, for Domino Sugar, Featured in 2005, 2006, 2007 Academy of Art Spring Show.
Ateneo de Manila University
Bachelor of Science / Psychology
Graduated with Honors
Skills
