INGER BERG
Director, Brand Marketing
Summary
Over 10 years of experience in beauty brand strategy and product development within fast-paced, high-pressure environments. Both creative and analytical skill sets in managing multiple brands hitting aggressive sales goals and increasing revenue. Flexible to manage change, an expert in innovating processes, and always looking to improve workflow to take on more. Product categories include:
Hair Care - Color Cosmetics - Personal Care – Baby – Fragrance - Home
Experience
Director, Brand Marketing
JOHN PAUL MITCHELL SYSTEMS / Century City
Focused on developing new brands and private label opportunities while managing the Paul Mitchell mega brand. Ensure concepts meet the consumer's needs and align with 5-year strategy. Responsible for innovation processes for new workflow to meet shareholders objectives.
Global Brand Manager - Marketing Product Development
JAFRA Cosmetics International / Westlake Village
Drove year-over-year growth and brand strategy for 10 brands and a wide range of product categories including: Color Cosmetics - Personal Care - Hair Care - Baby - Fragrance.
- Managed 36% of JAFRA's global product portfolio, over 500 sku's totaling $350M.
- Responsible for global communication on brand positioning for all new product launches and promotions
- Launched new color line in 2011 and increased category sale by $3M dollars over prior year
- Strategically developed the new color line with over 300 sku's in less than 12 months
- Grew sales year-over-year with 2 seasonal color collections supported by 360? marketing campaigns
- Successfully launched over 100 new products in color and toiletries year-over-year
- Increased toiletries category by 66% with strategic product introduction; Hand and Foot - 2 Step System, Lavender and Chamomile Baby Fragrance, and JAFRA Hair Care
- Led international research projects to determine new market strategies for price, position, packaging, and products (i.e. Russia, Japan, Indonesia, Mexico, Europe)
- Created brand books to reduce duplication of resources by aligning all global markets with uniform collateral, imagery, and education
- Led photography, videos, catalogs, copy, and social media strategy on all new introductions
- Saved over $300K on product costs a year by spearheading a cost savings initiative
Assistant Brand Manager - Marketing Product Development
Archipelago Botanicals / Los Angeles
Facilitated brand growth by developing new product launch, line extensions, limited edition collections, seasonal gifting, and private label. Categories: Candles - Home - Personal Care - Fragrance
- Developed 2007 holiday, Seven Wonders collection, Grapefruit body care line and fragrances
- Introduced the first line of diffusers for AB Home and Signature Collection
- Developed a wide range of private label concepts for masstige to prestige brand (Better Homes and Gardens, Bed Bath and Beyond, Tommy Bahamas, Coldwater Creek)
- Led creative meetings, sourcing vendors, creating cost sheets, managing lead times, evaluating product performance and packaging, preparing marketing strategies and selling techniques
- Managed the logistics and execution of new launches for all trade shows and events
Education
California State University Northridge
Bachelors Degree in Marketing, Marketing
Bachelors Degree in Marketing,
California State University Northridge
Fashion Institute of Design Merchandising
Associate of Arts degree, Beauty Industry Merchandising Marketing
Associate of Arts Degree in Beauty Industry Merchandising Marketing,
Fashion Institute of Design Merchandising
Skills
