ilker bayar

ilker bayar

Visual Merchandising

Istanbul
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Summary

- Marketing teacher who experienced both dynamism of fast fashion and subtle magic of luxury brands.
- Incorporating the element of contrast between theory and business practice into lessons.
- Integrating rich Marketing, Management and Entrepreneurial experiences into lessons.
- Refined and well-travelled polyglot with diverse knowledge and interest in Business, Fashion, Arts and creativity.
- Aspiring to excel further in education sector particularly in Marketing and Fashion.

Experience

2017 Feb - Present
Instructor in Marketing
Qingdao Binhai University / Qingdao

- Teaching students from different parts and ethnic backgrounds of China as well as international students from Russia, Korea, France and Japan with different cultural and academic backgrounds,
- Prepare course syllabus and contents and supplement materials for ample classroom experience,
- Design modules and media based on professional experiences and the latest business practices,
- Prepare assignments and examinations for courses to assess student learning outcomes,
- Maintain student records, grades, attendance and alike and other academic requirements,
- Ensure academic quality and provide distinct and interesting lessons to contribute to students’ growth,
- Instructor of International Marketing, International Trade, International Business Management, Business English Communication, Public Relations.

2015 Apr - 2016 May
Marketing
Brooks Brothers Turkey / Istanbul

- Run Marketing and Retail operations of Brooks Brothers and Edwards brands for Koc Group,
- Executed buying/merchandising creating value and interest for customers and generated sales,
- Managed B2B and Online sales with third parties, campaigns and special offers on all platforms, (Turkish Airlines Miles&Smiles loyalty, Zubizu mobile app, online retailers Morhipo, 1V1Y),
- Strategised Social Media plans of brands and had substantial increase in interaction and visibility,
- Communicated brand stories on SM and in the press through PR to build brand awareness,
- Used fasion experience, VM expertise and creative skills during seasonal changes, store openings and events to enhance the customer experience for marketing and PR purposes.

2013 Aug - 2015 Apr
Senior Operations Manager
IFA Paris International Fashion Academy / istanbul

- Managed all operations on Academic, Marketing, Financial and Business Development levels,
- Enrolled students and hired lecturers in face-to-face interviews during fairs and direct applications,
- Maintained relations with the faculty, student and Bogazici University as a part of our partnership,
- Planned Marketing, Advertising and PR strategies to introduce the school in the local market through personal connections in the media, recruitment and PR agencies and alike,
- Designed content and managed web page and social media accounts for visibility and awareness,
- Handled all executive and regulatory processes between IFA Paris Istanbul - Shanghai -Paris campuses liaising closely with the Academic Directors and stakeholders.
- Attended to the renowned Luxury Brand Management MBA to survey the academic quality of the lectures as well as personal development.

2012 Jun - 2012 Oct
Visual Merchandising Manager
Sarar Clothing / Istanbul

- Managed VM team and 160 stores in Turkey and abroad, created VM guidelines which didn't exist,
- Developed plans according to customer profile and brand DNA of each sub-brand,
- Created brand stories for 2013 Spring-Summer collections for Sarar, Interview and CCS brands,
- Designed showroom for 2013 Spring-Summer collection with a modest budget,
- Defined and improved areas such as lighting, props, mannequins, furniture and certain VM strategies,
- Provided VM training to our foreign colleagues as well as my team members.

2010 Jul - 2011 Sep
Visual Merchandiser
Tommy Hilfiger / Istanbul

-Organized, redesigned and decorated windows and interiors of the seasonal and outlet stores in line with the corporate standards for TH's visual identity in TH Sportswear, TH Denim and TH Kids,
-Decorated showrooms and special venues for events where TH is represented,
-Provided training for the staff and informed them about the company VM standards,
-Maintained communication liaising Turkish VM team and global teams in HQ using language skills,
-Visited European HQ in Amsterdam every 6 months to get training on new collections and to contribute with my styling ideas.

2008 Apr - 2010 Jul
Visual Merchandiser
Vakko / Istanbul

- Visual merchandiser of Vakko stores offering a vast range of internationally renowned luxury brands,
-Decorated windows and interiors of Vakko stores all around Turkey,
-Done styling of clothes and wigs and implement seasonal theme in each stores windows and interiors.
- Arranged interiors and presented products on displays to display and increase sales,
- Achieved to learn greatly about Fashion buisness and fashion collections, various designer brands and about the DNA of luxury brands.

2007 Aug - 2008 May
Receiving Clerk
Swissotel / Istanbul

- Managed quality inspection of purchases such as food, beverage, furniture, technical or spare parts,

- Communicated with suppliers concerning defective goods or billing,

- Communicated between the hotel departments and suppliers for reorders.

2006 Jul - 2007 Apr
Customer Service Specialist
Siemens Business Services / Istanbul

- Provided services to customers all over United Kingdom of Great Britain using Toshiba notebook computers and PDA's
- Delivered technical support for hardware & software problems of the products,
- Resolved customers' problems and providing them satisfactory resolution,
- Guieded customers through their general issues concerning product performance, repair or warranty.

Education

2013 - 2014
IFA Paris
Luxury Brand Management / Luxury, Brand Management, Marketing

This multidisciplinary course explores the unique factors involved in building and maintaining a luxury brand in the competitive global environment and covers a wide range of modules including luxury concepts and history, cross cultural perspectives, consumer psychology, strategic marketing, emerging markets in luxury, luxury buying and merchandising, visual merchandising, trend forecast, distribution and many others related to luxury and business world.

2005
Bilkent University
Accounting (Applied Languages) / Finance, Business, Languages

This bilingual bachelors degree blends topics from accounting, international auditing, economics, finance, investment and alike to develop the knowledge, skills and abilities needed in the business administration profession. The program also extensively seeks to develop advanced language skills in English and French for the business world. Language and communication skills in English and French are further developed with a greater emphasis on business and finance related work in language studies such as translation classes, several language classes for business and professional use through the use of case studies, extensive project and report writing, presentations and translations.

Skills