Robert Carnick

Oversaw new product launches, including airport security products, ICU doors, and power assist revolvers. Established supply chain for new product platform.Completed comprehensive brand study and brand portfolio strategy to accommodate various acquisition scenarios. Conducted net promoter score survey with comprehensive operational plan to drive improvement. Developed forecasting model based on time lagged correlation to starts data by sales territory. Collaborated with sales to determine number of distributors required by MSA by state for target share of market. Created onboarding training materials for customer service department. Led Inside Sales and Product Management teams.

• Directed corrective action for job related field issues, managing potential seven figure exposure down to five figures.
• Managed budget for marketing and inside sales, flexing expenditures down six figures to accommodate incoming sales.

Conducted market research for two new product programs; cloud-based inventory management and easy-to-install fail-safe fastener and tool system. Created new branding around innovation and performance.Performed market research for new sales channels resulting in launch of regional pilot and new commerce website. Cut costs with data analysis on paint history for 200 colors to shift painting to offshore suppliers. Drove product line simplification and margin improvement via 80/20 segmentation analysis. Drafted customized reports for key accounts. Supported customer price change process to offset material cost increases. Member of National Frame Building Association, B of D and Marketing Committee. Drafted specifications for landmark industry research.

• Led team on launch of Everstock™, a cloud-based inventory rack management system by acquiring $2,000,000 customer.

• Commercialized AccuDryve, a fail-safe fastening system for perfect installs leading to closing sale of $2,500,000 account.

Utilized market research to refresh brand and messaging for all operating companies in roofing, flooring, and geomembrane markets. This included new logos, content, websites, integrated media planning, and trade booths, leading to double-digit compound annual growth in leads generated. Provided commercial support for rollout of new roofing membranes and standing seam roof systems. Co-authored two white papers on roof system performance.Founded phenomenally successful Roof Consultants Advisory Board to gather input from and to market to this influential specifier segment. Directed creation of all content and marketing collateral. Introduced stage gate discipline to all JRB operating companies. Led team comprised of a product manager, project manager, brand manager, an admin, and a graphic artist.

• Added national insulation program driving $22,000,000 by 3rd year in annual sales growth from zero in base year.
• Launched new rolled goods line supporting the near doubling in roofing products sales in five years to $300,000,000.

• Led cross-functional team to develop private label sales agreement with largest roofing distributor in US.
• Restructured co-op advertising, saving a significant six-figure sum from $4,500,000 marketing budget.

Hired to stabilize family business losing money. Renegotiated pricing and credit terms with key vendors.Established sales training for inside and outside sales.Negotiated fleet leasing agreements.Managed install and service business.Oversaw warranty work.Led purchasing.Advertised in local papers and online.Managed outside and inside sales teams.

• Reworked advertising and marketing processes, increasing incoming leads by 50%.
• Increased average price per door sold by 20%.

Oversaw product development, code consulting, branding, business planning, marketing strategy, marketing communications, directed selling tools, and pricing.Formulated and implemented strategies and programs to develop value proposition for target market segments. Acquired major millwork distributor account and private label manufacturing account, developing fire and hurricane test plan for code compliance. Worked with another client to reposition marketing communication budget toward online media and end user market segments and away from traditional print while saving five-figure sum annually.

Maintained $100,000,000 in direct category management responsibilities.Redefined go-to-market dealer channel and product strategy for entire residential steel door product line leading to a market share gain of one point in declining housing market. Completed product line transition for system components for all door lines resulting in both regional and national market share gains while simplifying offering.

• Directed cross-functional team to sell Rubbermaid account for private label outdoor shed program, $4,800,000 program.
• Developed architectural program for lite-commercial multifamily segment, increasing annual sales by $3,600,000.
• Launched hurricane impact rated glass system for entry doors. Patent issued as one of the assignees, $1,200,000 annual sales.
• Launched line of cost disruptive sound rated patio doors for targeting Western states urban infill multifamily markets.
• Launched highly successful Same-Day Stain Kits to wholesale and retail accounts

Created extremely successful new-to-industry decorative garage door product utilizing new paint imprinting technology combined with steel surface embossing. Developed business for selling into competitors’ customers’ systems, resulting in $4,000,000 in sales.Introduced commercial door program and eight-foot steel edge fire doors, resulting in $1,000,000 in sales.Established Energy Star program for entry doors. Participated in WDMA Exterior Fenestration Standards and Technical Review Board (by invitation only). Equipped and staffed new hurricane research and development testing laboratory.Led Research and Development team with two engineers.