Heidi Green
Vice President of Marketing
Summary
Experienced integrated marketing and communications leader with a successful track record developing communications and marketing strategies for internal and external audiences, increasing employee engagement, developing content, creating integrated marketing communications campaigns, developing digital media strategies, writing press releases, analyzing and reporting on data, and tracking campaigns. Experience with building and maintaining relationships with employees, customers and vendors. Forbes Communications Council member and Forbes contributor.
Experience
Vice President of Marketing
BrightMove, Inc. / Saint Augustine Beach, FL (Remote)
As the Vice President of Marketing at BrightMove, I was responsible for launching the marketing department. I designed, implemented, and oversaw the execution of a global marketing and communications strategy as well as an internal and executive communications strategy.
- Responsible for global marketing and communications as well as weekly internal communications
- Developed and executed global quarterly public relations and media strategies
- In 2019, 20 media pieces were published with an estimated 462M readership and an estimated $53,000 in earned media coverage
- In 2020, from January-April, 19 pieces of media coverage garnered 3.73B readership, 141M coverage views, and 822 social shares, for an estimated $14.1M in earned media coverage
Global Marketing Manager
ZeroChaos / Orlando, FL (Remote)
- Responsible for global marketing and communications strategy and campaign development
- Developed and implemented a global digital marketing strategy
- Developed and executed global public relations and media strategies
- Created an internal communications strategy for all 740 corporate employees and our 24,000 contract workers
- Managed a budget in excess of $8M
Marketing Specialist
Blue Cross Blue Shield of Florida and its Subsidiaries / Jacksonville, FL
As the Marketing Specialist for Florida Blue, I was responsible for launching and expanding the marketing programs of the Workforce Optimization team, which is part of the Human Services Group. I developed and implemented a social media strategy to increase their online recruiting presence as well as created vetting policies and procedures to maximize the ROI of job fairs and recruiting events. I worked with the CHRO and members of the Human Services Group on high-level projects such as change management initiatives, making Florida Blue a Great Place to Work®, helping to develop the Employer Value Proposition, creating an internal mobility strategy, and a work from anywhere strategy. In addition, I was responsible for all internal and external communications and employee engagement initiatives for the Human Services Group (HR). I provided communications coaching to the CHRO and I worked with the Florida Blue Foundation on corporate social responsibility initiatives. I was also responsible for launching and expanding the marketing programs of three business units for Florida Blue’s Incepture brand - Incepture Staffing, Incepture Managed Solutions, and Incepture Print Solutions. I developed and implemented a brand strategy for each business unit as well as an integrated marketing strategy that included both social and digital media strategies. Additionally, I developed a comprehensive communications strategy for both internal and external audiences.
- Developed the employer brand and the employee value proposition with the CHRO
- Worked to improve corporate culture via various avenues in order to improve the ranking on the Great Places to Work survey®
- Monitored all workplace reviews in order to identify areas for improvement; developed and presented plans for improvement in certain areas such as internal mobility, work from anywhere, etc.
- Media spokesperson for all three Incepture brands
- Responsible for all internal communications from the Human Services Group (HR) and the CHRO - distribution list of over 7,000 employees at Florida Blue; Incepture had over 150 employees and thousands of contract employees
- Developed an organic, social media-based employee advocacy program at Incepture
- Implemented a social media-based employee advocacy program at Florida Blue
Marketing/Communications
Additional 7 years of experience available upon request
Education
Lasell College
M.S. Integrated Marketing Communications
Jacksonville University
B.A. Communications - Public Relations
Skills
