Heather Wetzel
Communications & Marketing Professional
Summary
Multi-faceted & adaptable communications and business development professional with 7+ years of experience seeking career in San Francisco Bay Area. Diversified skill set covering marketing, client relations, recruiting, research, writing, project management and organizational systems creation.
Experience
Casting Coordinator
JS Casting / New York, NY
Directs casting assistants in the coordination of candidate application process to include vetting and
background and legal documentation submission to production teams, as well as scheduling of judges, for
20+ reality TV shows on networks such as HGTV, Food Network, MTV, Esquire, Travel Channel and TLC
Reviews agreements/contracts for potential questions and coordinates response to request for changes
Interviewed and evaluated 200+ professional references for show candidates
Researches, conducts and tracks outreach for shows and answered applicant and production inquiries
Associate Manager, US New Business
OMD, North America / New York, NY
Designed and managed presentations, visuals and materials and coordination of logistics for high-level, off-site pitch preparation and meetings
Researched and analyzed prospect intelligence data and maintained website
Served as liaison between depts.
Business Development Coordinator
Alston & Bird LLP / Washington, DC
Researched industry, prospect, firm and competitor information
Drafted, collected and organized over 25 RFP responses and pitches, working with attorneys and staff
Supervised over 60 events and developed customized materials
Managed CRM database
Comms/Exec. Assistant, Off. of Pres
RFE/RL / Washington, DC
Created annual press review book, updated website, and expanded outreach for internship program
Edited press releases, maintained contact database, and designed promotional materials
Coordinated events, briefings and panels, and planned exec. travel
Legislative Assistant
Hunton & Williams / Washington, DC
Drafted and edited proposals, talking points, and papers, and researched potential clients
Researched and drafted business development materials, RFP responses, and engagement letters
Oversaw 100+ firm/client quarterly LDA filings and managed events